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book cover for Handmade Spa

Handmade Spa

Natural Treatments to Revive and Restore

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Pub Date Mar 15 2018 | Archive Date Mar 19 2018

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Description

A trip to a spa for a spot of pampering has always been seen as an expensive, one-off treat – until now. Here, cosmetic experts Juliette Goggin and Abi Righton bring the entire spa experience right to your door, with this unique and comprehensive guide to replicating the luxury of a spa in your own home using natural, botanical preparations. Through over 40 natural recipes tailored to your mood, they show you exactly how to transform your home into a tranquil, relaxing retreat.  With a focus on the relationship between scent and well-being, there are energising citrus recipes, warming ginger and cinnamon preparations, relaxing lavender and soothing camomile products, allowing you to choose the perfect treatment for the desired effect. From candle-making to simple massage techniques, incense-making to hot cloth cleansing, you will learn a range of spa techniques from experts with a wealth of knowledge and experience. The recipes use botanical ingredients, all of which are easily sourced from the home, garden or via the internet, making it easy to work through this extensive catalogue of natural recipes for face masks, bath oils, body scrubs, facial cleansers and hair treatments, as well as non-cosmetic, therapeutic products such as tea infusions, reed diffusers and scented candles – all accompanied by step-by-step guides and clear, illustrative photographs.

A trip to a spa for a spot of pampering has always been seen as an expensive, one-off treat – until now. Here, cosmetic experts Juliette Goggin and Abi Righton bring the entire spa experience right...


Marketing Plan

Key Campaign Activity
Longlead feature pitch to top women’s magazines
Review copy push to top online DIY sites
 
Pre-publication:
Pre-publication campaign to build anticipation of the reveal including:
Giveaway at MindBodyGreen, MotherEarthNews, and Well+Good
Goodreads giveaway
Trade:
Review copy to Library Journal, Publishers Weekly
Consumer:
Review copy push to top lifestyle sites and blogs: Brit+Co, Cosmo, Elle, goop, Bustle, Health.com, Glamour, I Covet Thee, Cult of Pretty, Marie Claire, MindBodyGreen, MotherEarthNews, Refinery29, Self, She’s in the Glow, Vogue, Well+Good
Publicity/Media:
Review copy push to targeted magazines: Allure, Cosmopolitan, Elle, Glamour, InStyle, Marie Claire, Martha Stewart Living, Real Simple, Redbook, Seventeen, Teen Vogue

Key Campaign Activity
Longlead feature pitch to top women’s magazines
Review copy push to top online DIY sites
 
Pre-publication:
Pre-publication campaign to build anticipation of the reveal including:
...


Available Editions

EDITION Other Format
ISBN 9781911127192
PRICE $19.99 (USD)
PAGES 144

Average rating from 13 members


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