Powered by Storytelling

Excavate, Craft, and Present Stories to Transform Business Communication

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Pub Date 27 Apr 2018 | Archive Date 04 May 2018

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Description

HARNESS THE UNIVERSAL POWER OF STORYTELLING TO IMPROVE ALL OF YOUR BUSINESS COMMUNICATIONS.

What’s your story? It’s a question human beings have been asking each other since we first gathered around a campfire. Millennia later, this human need for storytelling hasn’t changed. We communicate most effectively through our personal stories―and our professional success depends on it.

This groundbreaking guide shows you how to tap into the timeless power of storytelling to transform your business. Here, executive coach, motivational speaker, and psychologist Murray Nossel, PhD, distills decades of experience into a simple method that will enable you to:

•Find the right story for a particular audience and purpose.

•Leverage your own experiences, memories, history, and heritage.

•Create, develop, and craft a universal story that resonates.

•Connect with business associates on a more personal, relatable level.

•Share your corporate vision and goals―and get others on board.

•Resolve workplace conflicts and find workable solutions.

•Boost creativity, spread ideas, and spark true innovation.

•Improve teamwork and collaboration through listening and learning.

•Integrate storytelling into all your communications for ongoing success.

You’ll learn the proven three-step method Murray’s firm, Narativ, uses with its clients, ranging from Fortune 500 companies to nonprofits. First, you excavate your personal memories and experiences to generate story ideas that suit your particular needs. Second, you craft and shape these elements into a classic story structure that really connects with audiences. Third, you present your story to your business audience using simple performance techniques that anyone can master. A fundamental element of this method is a focus on listening: the ability to hear yourself, as well as the feedback provided by a given audience―because it is your audience’s listening that shapes your telling.

Everyone needs to communicate well to succeed in business. And everyone has a story to tell. Powered by Storytelling shows you how to tell your story, connect with your audience, and achieve results.


HARNESS THE UNIVERSAL POWER OF STORYTELLING TO IMPROVE ALL OF YOUR BUSINESS COMMUNICATIONS.

What’s your story? It’s a question human beings have been asking each other since we first gathered around a...


Advance Praise

“If you think your enterprise doesn’t need great storytellers, this book will convince you that you’re wrong. With creativity and verve, Murray Nossel shows how to apply the power of narrative to marketing, manufacturing, management, and just about every corner of your business. If you want to become better a storyteller—and a better listener—Powered by Storytelling is the book for you.”

—Daniel H. Pink, New York Times bestselling author of Drive and To Sell Is Human


“Knowing how to craft and tell a purposeful story is a seminal skill set for every business communicator. Powered by Storytelling offers a must-have methodology for anyone who wants to learn how to tell winning stories for business success.”

—Peter Guber, chairman and CEO of Mandalay Entertainment Group and New York Times bestselling author of Tell to Win


“As our lives become more digitized, the power of storytelling will rise, elevating our humanity. No one captures how to harness this tool as well as Murray Nossel. This is a fabulous handbook on how to connect through storytelling and how to listen with intent.”

—Faith Popcorn, founder and CEO of Faith Popcorn’s Brain Reserve


“We are all overwhelmed by messages and content on various platforms, but what has not changed since our cavepeople predecessors is the importance and power of a great and compelling story. Stories are the key differentiator and Murray Nossel’s listening and storytelling methods provide a straightforward yet ingenious way to create that differentiation. Murray’s method is the engine to foster the creativity and innovative thinking to tell a unique story. Powered by Storytelling is an indispensable asset.”

—Jonathan D. Klein, cofounder and chairman of Getty Images


“If you want to learn how to tell a great story, read this book. Murray Nossel, himself a psychologist and master storyteller whose own tales recall the best of David Sedaris, offers a unique method that is sure to work. Powered by Storytelling is much more than a how-to book about business communication. It’s an important road map for anyone who wants to convey a point in a meeting, make a compelling argument to colleagues, and to listen in a way that brings out the best stories in business and in life.”

—Susan Adams, senior editor at Forbes


“Murray Nossel presents a thoughtful guide, teaching us how to discover and tell the personal stories hiding within each of us—and he artfully illustrates how this brilliant tool can have a profound impact on group dynamics in any setting. If you’re looking to spark new talent within your organization, this book generously reveals how you can be Powered by Storytelling.”

—Rob Sorcher, global chief content officer of Cartoon Network


“Murray Nossel has forever changed my understanding of communication and deeply influenced my ability to communicate. His insights for the teller and the listener are simple yet profound.”

—Katia Beauchamp, CEO of Birchbox

“If you think your enterprise doesn’t need great storytellers, this book will convince you that you’re wrong. With creativity and verve, Murray Nossel shows how to apply the power of narrative to...


Available Editions

EDITION Hardcover
ISBN 9781260011906
PRICE $25.00 (USD)

Average rating from 15 members


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