The Digital Marketing Handbook
A Step-By-Step Guide to Creating Websites That Sell
by Robert W. Bly
This title was previously available on NetGalley and is now archived.
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Pub Date Apr 17 2018 | Archive Date Aug 15 2018
Entrepreneur Media Inc. | Entrepreneur Press
Talking about this book? Use #TheDigitalMarketingHandbook #NetGalley. More hashtag tips!
Description
What's Your Website's ROI?
Written to help marketers—from the Fortune 1000 to small business owners and solopreneurs—turn their websites from cost centers to profit centers, The Digital Marketing Handbook by legendary copywriting pioneer and marketing expert Robert W. Bly teaches you the proven models and processes for generating a steady stream of traffic, conversions, leads, opt-ins, and sales.
Whether you are marketing an online-based business, brick-and-mortar store, or a hybrid business, Bly will teach you how to:
Integrate a digital marketing plan with traditional marketing outreach efforts
Maximize open rates, click-through rates, conversions, and sales
Avoid the most common internet marketing mistakes that cause people to fail online
Build a large and responsive opt-in email list
Master Google AdWords, Facebook Advertising, and other traffic-generating tactics
Drive quality leads to your online and offline storefronts
Produce brand awareness and generate leads with Snapchat, Instagram, Periscope, Pinterest, and other social media platforms
Design hub sites, landing pages, and "squeeze pages" guaranteed to bring in leads
Plus, Bly shares tested direct response methods that can increase your online revenues by 50, 100, and even 200 percent along with an extensive resource section to give your website a competitive edge.
Available Editions
| EDITION | Other Format |
| ISBN | 9781599186214 |
| PRICE | $21.99 (USD) |
| PAGES | 330 |
Links
Featured Reviews
Educator 317339
As a teacher, I appreciate books like this, since these are the skills that my students will need for their future careers. Reading this type of book may help them decide on what career they would like, as well.
Silvia P, Reviewer
I read this book for two reasons: to write my opinion of it and to learn from it for my day job. I am a fan of Bly's other books on marketing. His ideas are on point (and useful to put in practice) without being boastful or without substance (as I have seen in other books about digital marketing). I'm going to recommend The Digital Marketing Handbook to all of my coworkers - I truly believe anyone can learn something useful about marketing even if he is a newbie or an expert.
Alina M, Reviewer
This book is mainly about step-by-step marketing information products via email. This is definitely one awesome book! The author does a great job explaining exactly what you need to be successful with digital marketing.
Dannii E, Reviewer
Full of astonishing facts and motivational mantras. This detailed, in a clear and precise way, how to replicate the success that others have achieved in this realm. I took much away from this and can imagine any individual with an interest in business, on any scale, will do so also.
Literary R, Reviewer
The Digital Marketing Handbook is another NetGalley offering I jumped on immediately, as I’m eager to learn from legendary copywriting pioneer and marketing expert Robert W. Bly. This step-by-step guide is a fabulous choice for marketers of all stripes — from the Fortune 1000 exec to small business owners and solopreneurs— for learning how to create profit-producing websites.
You’ll learn to:
-Integrate digital and traditional marketing
-Maximize open rates, click-through rates, conversions, and sales
-Avoid common internet marketing mistakes that lead to failure
-Build a robust opt-in email list
-Master traffic-generators such as Google AdWords, Facebook Advertising, and more
-Drive quality leads to online and offline storefronts
-Produce brand awareness and generate leads through social media platforms such as Snapchat, Instagram, Periscope, and Pinterest
-Bring in leads through well-designed hub sites, landing pages, and "squeeze pages"
Bly also shares tested direct response methods that can increase online revenues by up to 200 percent, and includes an extensive resource section to boost your website’s success. Highly recommended!
Pub Date 27 Apr 2018
Thanks to Entrepreneur Media Inc. and NetGalley for the review copy. Opinions are fully mine.
#TheDigitalMarketingHandbook #NetGalley
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