Campaign Focus:
The essential background and explanation of the Bach system of healing combined with a remedy-by-remedy guide
 
Key Selling Points:
A complete guide to all 38 safe and simple flower remedies
A jargon-free approach perfect for beginners
Includes a complete flower-by-flower directory
 
Key Campaign Activity
Longlead review copy push to top health and gardening magazines
Review copy push to targeted top health and lifestyle sites
 
Pre-publication:
Goodreads giveaway
 
Trade:
Review copy to Booklist, Kirkus, Library Journal, Publishers Weekly, Shelf Awareness
 
Retail:
 
Consumer:
Promotion at QuartoKnows social media platforms
 
Publicity/Media:
Longlead pitch to targeted print magazines: Better Homes & Gardens, Birds & Blooms, Country Living, Mother Earth News, Natural Health, Real Simple, Rodale’s Organic Life, Women’s Health
Review copy push to national newsprint, including Boston Globe, Chicago Tribune, Denver Post, Los Angeles Times, New York Times, San Francisco Chronicle, Seattle Times, Wall Street Journal, Washington Post
Review copy push to top online food, wellness and women’s sites: MindBodyGreen, Prevention, Self, Shape, Spirituality & Health, Well+Good, Women’s Health