Campaign Focus:
Drinking Like Ladies is dedicated to preserving and honoring classic cocktails from pre-Prohibition and beyond, while celebrating the oft-forgotten ladies who sipped them
 
Key Selling Points:
From gin to whiskey, tequila to punch, a cocktail book by women, for women
An excellent resource for any home bar covers a broad range of innovative recipes, many of which have been scoured from other leading female bartenders
Acclaimed bartenders Kirsten Amann and Misty Kalkofen (Drink, Barbara Lynch) have scoured the globe collecting recipes
 
Key Campaign Activity
Longlead pitch to targeted drink and food magazines
Feature pitch to Boston Magazine and Boston Globe Magazine
Review copy push to national newsprint
Feature pitch to online drinks, food, and women’s sites
 
Pre-publication:
Giveaway promotions at GoodReads, Eat Your Books
 
Trade:
ARC to Library Journal, Publishers Weekly, Shelf Awareness
eGalley available at NetGalley

Consumer:
Boston appearances and book signings
Author appearances in New Orleans/Tales of the Cocktail (July)
Award submission to IACP and James Beard Award
 
Publicity/Media:
ARC to top food magazines: bon appetit, Food & Wine, Gourmet, Martha Stewart Living, Wine Spectator
Review copy push to top national newsprint in US & Canada, including Boston Globe, Chicago Tribune, Globe & Mail, Los Angeles Times, New York Times, Wall St Journal, Washington Post, Vancouver Sun
Review copy push to targeted online sites: Bustle, Buzzfeed, Chilled, Cracked, Daily Candy, Delish, Eater, Epicurious, Flavorwire, Geek.com, HuffPost, Mashable, Paper, Paste, PopSugar, PUNCH, Salon, Sip, Slate, Thrillist, Upworthy, Weekly Dig, Yummly
Interview pitch to top food podcasts: Burnt Toast, Dinner Party Download, First We Eat, Spilled Milk, The Sporkful