Campaign Focus:
This new book takes the mystery out of hydroponics: the practice of growing plants in water-based media, usually in a contained environment, indoors or outdoors. With practical information aimed at home DIYers, author Tyler Baras (Farmer Tyler to his fans) shows exactly how to build, plant, and maintain more than a dozen unique hydroponic systems, some of which costing just a few dollars to make. Step by step photos show precisely how to create these systems and how to plant and maintain them. All the information you need to get started with your home hydroponic system is included, from recipes for nutrient solutions, to light and ventilation sources, to specific plant-by-plant details that explain how to grow the most popular vegetables in a self-contained, soiless system.
 
Key Selling Points:

• Baras is an expert in hydroponics
• Interest in growing hydroponically is building. The number of hydroponics retail outlets has grown by 7% per year since 2010 and retail sales of hydroponic equipment is now a $685 million industry in the US alone.
• It is an especially popular method in urban areas and among growers facing small-space limitations (as well as home-growers of marijuana). Systems can be built inexpensively for indoor use as well as in areas with no soil, such as rooftops, balconies and parking areas.
• Water conservation is a huge issue in many parts of the world and hydroponics is beginning to emerge as an effective way to grow produce with almost zero water waste.

 Key Campaign Activity

• Publicity campaign will target gardening and green living/sustainability audiences
• Utilize the Farmer Tyler brand and build awareness and sales via appearances and his social media platforms
• Propose speaking and demos at 2018 at Mother Earth News Fairs

 Consumer Focus:

• Quarto Knows social media campaign
• Video trailer – utilize video trailer via Farmer Tyler social media
• Quarto Knows B2C email campaigns
• Giveaways at Goodreads, select green and gardening blogs and websites

 Publicity/Media:

• National Media –  Primary Print targets, gardening & green living focus: Horticulture, Better Homes & Gardens, Garden Gate, Nature’s Garden, Backwoods Home, Capper’s Farmer, Colorado Country Life, Cottage Life, Country, Country Line, Country Living, Country Roads, Country Woman, Farm & Ranch Living, Grit, Living the Country Life, Modern Farmer, Mother Earth News, Mother Earth Living, Rural Delivery, Rural Mom, Rustik Magazine, Simplify Live Love, Southern Lady, Texas Farmer’s Daughter, Midwest Living, Southern Living, Sunset, Old Farmers Almanac, Martha Stewart Living, Canadian Living, Yankee, Organic Life,
• Daily Newspapers with home & gardening coverage – Major Markets: Dallas Morning News, Associated Press, Wire services: Knight Ridder,  Tribune Media Services, Chicago Tribune, Houston Chronicle, Sacramento Bee (heavily syndicates gardening content to multiple markets), Miami Herald, Philadelphia Inquirer, San Francisco Chronicle, Los Angeles Times (heavily syndicates gardening content to multiple markets), Pittsburgh Post, Minneapolis Star Tribune (heavily syndicates gardening content to multiple markets), Arizona Star, Denver Post, Atlanta Journal Constitution
• Influential/primary blogs gardening: HGTV.com, A Way To Garden, Urban Gardens, Garden Therapy, The Mindful Word, Content in a Cottage, Empress of Dirt, Grumpy Gardener, You Grow Girl, Veggie Gardening Tips, Creative Green Living, Backyard Gardening Blog
• Influential green living blogs/websites: Little Family Adventure, Attainable Sustainable, The Mindful Word, Mama Natural, The Green Life, So Easy Being Green, Creative Green Living, So Easy Being Green, The Green Life, Budge Earth Greener Ideal
• Radio Programs and Television: Living the Country Life radio, regional public radio shows, podcasts
• Trade Review: Library Journal, Publisher's Weekly, Booklist, Bookish, Shelf Awareness, Kirkus, BookTrib