Know It All Fashion

The 50 Key Modes, Garments, and Designers, Each Explained in Under a Minute

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Pub Date 03 Apr 2018 | Archive Date 19 Jun 2018

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Most of us have some feeling for fashion and have a vague idea of what’s in and what’s out. Less familiar to most, however, is the way fashion works as a global business. Know-It-All Fashion looks beyond the surface of this billion-dollar industry. Each entry is summarized in under a minute–using nothing more than two pages, 300 words, and one picture. Leading fashion experts provide an engrossing crash course in how the style world works today, alongside an engaging look at the founding fathers (and mothers) of fashion who set it up that way. Every aspect of the modern fashion industry is explored, from haute couture to high street, from catwalk to street style, and from glossy magazine to online blog. Some of the recurring themes behind fashion design are also explored, such as the influence of art, music and sport. Know-It-All Fashion includes everything you need to get style savvy.

Most of us have some feeling for fashion and have a vague idea of what’s in and what’s out. Less familiar to most, however, is the way fashion works as a global business. Know-It-All Fashion looks...

Marketing Plan

Campaign Focus:
New series from Wellfleet that breaks down subjects in 50 easy to digest topics.
Key Selling Points:

  • Easy and fun way to learn about a specific topic
  • Topics explained in under 1 minute or less

Key Campaign Activity
Publicity focus on pop culture outlets and reviewers
Target traditional trade outlets

  • Series pitch to: Library Journal, Publishers Weekly, Shelf Awareness, Booklist, Bookriot, NY Times, Wall Street Journal and NPR.


  • Outreach to top pop culture reviewers and outlets
  • ALA promotion—flyer or postcard announcing the series to librarians—1000
  • GoodReads Giveaways of each title—Giveaways run in April


  • Targeted pitches closer to pub date for the 4 Spring releases to pop culture reviewer, outlets and bloggers including:  Buzzfeed, Huffington Post, Mental Floss, Geekscape, Pop Culture Beast, Refinery 29, Wired, Entertainment Weekly, The Observer, etc.
  • Pitch to Food and Wine outlets: Food & Wine, Drinks, Impact, Oregon Wine Press
  • Pitch to music outlets: Music Alive!, DownBeat, Living Blues, Jazz Inisde, Blues to Do
  • Pitch to fashion outlets: Redbook, Real Simple, Seventeen, Discovery Girls, J-14

Campaign Focus:
New series from Wellfleet that breaks down subjects in 50 easy to digest topics.
Key Selling Points:

  • Easy and fun way to learn about a specific topic
  • Topics explained in under 1 minute...

Available Editions

EDITION Other Format
ISBN 9781577151746
PRICE $14.99 (USD)

Average rating from 14 members

Featured Reviews

Brilliant, perfectly organized, cool, fresh, edgy, this book is a wonderful one shot overview of recent fashion history, terms, artists / designers and designs. For beginners, this is a great introduction (in a nutshell), for those who are not obsessed by fashion, this explains enough for a strong base of knowledge of the main parts of the world of fashion. With a moderate knowledge of the industry, I enjoyed the respectful, modern tone and the layout of the book.

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This introduction to the fashion industry is easy to read and encompasses multiple aspects of fashion including influential designers, the workings of editorial spreads and runway shows, elements of design, and historical and global trends.

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what a fun book! Great for an intro to all you need to know about fashion. And the book blurb didn't lie, I was about to read it in under an hour. From famous designers, to styles popular in different cities, to understanding all the fashion lingo you often heard tossed around on fashion shows... This book really does tell you a little bit of everything. I think it would make a perfect gift for anyone taking a fashion class in high school, or really just anyone how has an interest in the topic as a whole.

I have received a much appreciated digital copy of this book from NetGalley and the publisher in exchange for an honest review.

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What you would have wanted when you first became an adult trying to look presentable is this book. If however you have struggled for many years to understand fashion this book is a relief like no other. This books explains everything about fashion and the fashion industry that everyone needs to know. Its up to date and gives a grand sweeping view of what modern/contemporary global fashion is. All this and its in a small compact volume, without the excessive verbiage, great illustrations and for a good price. I hardly can recommend this book more.

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Perfectly organized, this book is a great handbook for those who want to learn about the world of fashion but find it too complicated to understand. I like the part that the book tries to explain different kinds of jobs in the fashion industry and the way the industry works, everything is explained in super short but clear paragraphs, making the book a quick read but one that provides all the basic knowledge. For readers that are not really obsessed with the world of fashion or are just simply curious, this book is enough, but for those who want to work in the industry or are obsessed with fashion (like me), it's not --- I love the concept of this book, but I wish there are more content.
Overall: 4.5/5
Cover: 5/5
Page design: 4/5
Writing: 5/5
Appealing: 5/5
Content: 5/5

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A beautifully illustrated and designed volume (best read in print, honestly, though on a large screen perhaps it also works well). This is a great introduction to fashion--emphasis on introduction, as each entry is very brief and the overall effect is sort of a "best of" compilation, so not geared towards those who are looking for deeper or more esoteric corners of the fashion world. Overall, lovely and fun to peruse.

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#KnowItAllFashion #NetGalley #Chic #Fashion #Mode

This is a cocktail of famous designers, history, international influence, categories of design, medias and other related articles about the Fashion industry. A very good book to enrich the knowledge about the fashion universe.

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This book probably lives up to its name. An excellent introduction to the fashion world, it contains sections on every aspect from haute couture to street style. There are short explanations of the intersections between fashion and art, fashion and the movies and fashion and music, as well as succinct biographies of some of the great designers, such as Marc Jacobs. It also includes useful glossaries. This is certainly worth buying if you are interested in the history of fashion. I thoroughly enjoyed it.

I especially liked the section about the Teddy Boys and their influence on fashion.

I received this free ebook from Net Galley in return for an honest review.

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This is a great series, and I would definitely buy it for a gift for a fashion lover. Very informative.

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Know It All Fashion is a fast way to get a sense of the fashion world - features a bit of history of fashion, some important names in the fashion world and a lot of behind-the-scene that I really enjoyed like how the fashion season works, ready-to-wear and the buyers.

While I appreciate that the book was not only about designers - because you can easily write a book with all the fashion designers that ever worked in the industry, I think I wanted to learn about some more distinctive trends and famous pieces of clothing. It could've worked more on this side.

And, of course, any mention of Bill Cunningham makes me adore the book in a second!

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A fantastic resource for anyone who is new to the whole "fashion" game - if you're curious about the difference between atelier and haute couture, or if you just really like clothes and want to know more, then you'd enjoy this book.

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