Heavy Duty Sewing

Making Backpacks and Other Stuff

by Anton Sandqvist

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Pub Date May 10 2018 | Archive Date Jun 26 2018

Quarto Publishing Group - Frances Lincoln | Frances Lincoln

Crafts & Hobbies | Reference

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Description

From the founder of iconic outdoors brand Sandqvist, this cool craft book is all about using needle and thread, a sewing machine and stiff materials to make your own practical, hardwearing functional objects. From hiking rucksacks to knife holders, vanity bags to aprons, there are projects for the experienced home sewer who is looking to try something new, for people who find the idea of sewing fun but may not have come up with a suitable project and for those who have never even used a sewing machine before. Explaining the basics of making textile products and which materials to use, as well as the equipment and work techniques, this book teaches you all about leather and how to repair your own belongings. You then have the chance to put these techniques into practice by turning your hand at ten cool projects for countryside, town and travel. There is no difficult stitching here; you simply need some patience and attention to detail. Amazingly good fun and rewarding, welcome to heavy-duty sewing!

Marketing Plan

Campaign Focus:
Feature this as a book for who want to make practical, hardwearing functional objects like backpacks, toolcases, vanity bags and aprons. The book explains the basics of making textile products, which materials to use, the equipment and work techniques. In the process the reader learns all about leather and how to repair your own belongings by the founder of iconic outdoors brand Sandqvist.

Key Selling Points:

This is a stylish and simple book of projects which is a good fit for fans of the backpacks written by iconic outdoors brand founder Sandqvist.
Answers a challenge for a lot of sewists - finding good projects that are suitable gifts for men can be difficult. A nice range of projects - some of them suitable for an ambitious beginner.

Key Campaign Activity

Publicity - Long lead print as well as online craft websites and bloggers in the Craft market as well as holiday roundup outreach
Social media outreach and email outreach thru Quarto

Publicity/Media:

Primary craft focus outlets including Better Homes & Gardens, Sew Simple, Threads, Good Housekeeping, Sweet Paul, Martha Stewart Living, Sew News, American Craft, Sew it All, Handwoven, Needle Arts and Country Woman
Key Craft Websites and Bloggers including Artsy, Crafted, craft Foxes DIY Network Online, How Does She, Six Sisters Stuff, Sew Home and Craft Gossip
Trade Review: Library Journal, Publisher's Weekly, Booklist, Bookish, Shelf Awareness, Kirkus, BookTrib