Joy of Pregnancy 2nd Edition
The Complete, Candid, and Reassuring Companion for Parents-to-Be
by Tori Kropp
Pub Date 26 Jun 2018
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The Joy of Pregnancy reflects this positive spirit by emphasizing what's normal, fun, and even funny about pregnancy. In this thoroughly revised and updated second edition of her path-breaking book, author Tori Kropp covers recent advances in medical knowledge and changes in typical hospital procedures.
The Joy of Pregnancy's month-by-month format provides the essential information that expectant parents crave: how the baby is developing, how the mother's body is changing, how to prepare for birth and baby, and the pros and cons of various pregnancy and childbirth-related choices parents face.
Kropp's tone is reassuring and authoritative, but also non-judgmental and often humorous. Questions and answers from her online community Stork Site®, highlighted tips, and quick-reference facts make the text fun to read as well as informative. With this book by their side, expectant parents will be prepared to take an active role in ensuring a healthy, happy, and truly joyful pregnancy.
A book that covers all the physical stages and emotional changes of pregnancy, but in a positive and encouraging way--treating pregnancy not as an illness but as a time for joy.
Key Selling Points:
Author is a practicing nurse who has delivered thousands of babies
Fully updated edition
Author has appeared on CNN and other radio and television networks and in The Wall Street Journal, The Atlanta Journal-Constitution, the New York Post, the Chicago Sun-Times
Key Campaign Activity
Longlead sidebar pitch to top parenting magazines
Outreach to pregnancy, mothering, and doula organizations
Review copy push to editors at top health and parenting online publications
Book promotion at author’s online community, Stork Site®
Review copies to Library Journal, Publishers Weekly
Promotional partnerships with professional pregnancy and doula orgs, including Americanpregnancy.org, Dona.org, cappa.net
Longlead “what does a doula do” sidebar pitch to: ADDitute Magazine, Babytalk, Child, Fit Pregnancy and Baby, Parenting, Parents, Women’s Health
Review copy push to top national health editors, including Chicago Trib, LA Times, NYTs, Parade, WashPost
Review copy push to top mothering and health sites: thebump, EverydayHealth, Health, Healthy4Mom.org, pregnancy.com, youandyourfamily.com, YahooHealth
Promotional outreach to natural lifestyle sites, including: MindBodyGreen, TheGlow, Well+Good