Campaign Focus:
A book that covers all the physical stages and emotional changes of pregnancy, but in a positive and encouraging way--treating pregnancy not as an illness but as a time for joy.
 
Key Selling Points:
Author is a practicing nurse who has delivered thousands of babies
Fully updated edition
Author has appeared on CNN and other radio and television networks and in The Wall Street Journal, The Atlanta Journal-Constitution, the New York Post, the Chicago Sun-Times
 Key Campaign Activity
Longlead sidebar pitch to top parenting magazines
Outreach to pregnancy, mothering, and doula organizations
Review copy push to editors at top health and parenting online publications
 
Pre-publication:
Goodreads giveaway
Book promotion at author’s online community, Stork Site®
Trade:
Review copies to Library Journal, Publishers Weekly

Consumer:
Promotional partnerships with professional pregnancy and doula orgs, including Americanpregnancy.org, Dona.org, cappa.net
Publicity/Media:
Longlead “what does a doula do” sidebar pitch to: ADDitute Magazine, Babytalk, Child, Fit Pregnancy and Baby, Parenting, Parents, Women’s Health
Review copy push to top national health editors, including Chicago Trib, LA Times, NYTs, Parade, WashPost
Review copy push to top mothering and health sites: thebump, EverydayHealth, Health, Healthy4Mom.org, pregnancy.com, youandyourfamily.com, YahooHealth
Promotional outreach to natural lifestyle sites, including: MindBodyGreen, TheGlow, Well+Good