Campaign Focus:
This book features a colorful folk-art approach to interpreting the birds and wildflowers by popular social media artist, Geninne Zlatkis. Now her fans are invited to sit in on her artistic process for the first time. They will discover how she works her unique blend of artistic magic, step by step, as she studies and photographs birds in the wild, then creates paintings, collages, and prints in her studio.
 
Key Selling Points:

• Geninne Zlatkis is widely known for her bird illustrations, and has a huge Pinterest, Instagram, and Facebook following. This is the first book where she explains her artistic process -- from observations in the wild, to creating in the studio.
• Includes techniques for artists interested in learning how to paint birds using watercolor.
• Geninne fans receive an included bonus of an assortment of collage papers and two prints by Geninne herself.

 
Key Campaign Activity

• Leverage authors online platforms including her website, Instagram (80K followers), Facebook (530K followers), her blog and her Etsy store.
• Multiple outlets will be interested –  Art and Craft Media, Magazines, Websites, DIY Media

 
Trade: Finished Advances  
 
Retail: Finished Advances 
 
Consumer:

• Pitch to art and craft magazines and websites for review, such as Artforum, Art in America, Artvoices, Cloth Paper Scissors, Colored Pencil Magazine, Drawing, Spreading Positive Creativity 
• Leverage Artists social media platforms to promote book and projects in the book.
• Quarto Knows social media to follow and promote authors efforts
• Giveaways at art blogs and websites
• Pitch to freelance art writers