Campaign Focus:
A gift reissue, Gemma Correll invites doodlers to take part in drawing their favorite furry friends. A great gift (for a friend or for yourself) for anyone who loves cats or just loves to draw.
 
Key Campaign Activity

• Leverage the author’s online platforms including her website, Pinterest (25.8K followers), Facebook (363k followers), and twitter (76.7k followers)
• Multiple outlets will be interested –  Art and Craft Media, Cat/Pet media, lifestyle

Trade: 
Finished Advances (Library Journal, Publishers Weekly, Shelf Awareness, Foreword Reviews)
 
Retail: 
Finished Advances 
 
Consumer:

• Pitch to art and craft magazines and websites for review, such as Artforum, Art in America, Artvoices, Cloth Paper Scissors, Colored Pencil Magazine, Drawing, Spreading Positive Creativity, StupidDope, DoodleCraft
• Pitch to popular media and online for review such as Real Simple, Elle, Glamour, LA Times, Buzzfeed, Teen Vogue, etc.
• Pitch to cat outlets (Catster, I Have Cat, Cat Wisdom 101, The Catington Post)
• Leverage Artists social media platforms to promote book and projects in the book.
• Quarto Knows social media to follow and promote authors efforts
• Giveaways at art and lifestyle blogs and websites
• Leverage the author’s online platforms for pre-order giveaways, promotion, and giveaways for the book and Doodling for Dog People – work with UK office.
• Pitch for holiday gift guides