Campaign Focus:
Packed with easy-to-follow tutorials, creative prompts, and drawing exercises, Art Starts with a Line offers a fun and contemporary approach to line drawing by well known artist and instructor Peggy Dean.
 
Key Selling Points:

• Interactive format includes creative prompts, step-by-step tutorials, and fun exercises for learning how to draw a range of subject matter with simple lines.
• Unique content is approachable and relevant for aspiring artists and creative types and
• Features artwork and instruction from a well-known artist with a strong brand and online presence.

 
Key Campaign Activity

• Leverage Peggy’s social media efforts for exposure, pre-orders, etc.  – Her website, Instagram (99k followers), Facebook,  and Pinterest . Also leverage her email subscriber list.
• Leverage Peggy’s role as brand ambassador of Tombow and overtake Tombow social media for a day. 
• Multiple outlets will be interested –  Art and Craft Media, Magazines, Websites, DIY Media

Trade: Finished Advances  
 
Retail: Finished Advances 
 
Consumer:

• Quarto Knows social media to follow and promote authors efforts
• Giveaways at art blogs and websites
• Pitch to art and craft magazines and websites for review, such as Artforum, Art in America, Artvoices, Cloth Paper Scissors, Colored Pencil Magazine, Drawing, Spreading Positive Creativity 
• Pitch to freelance art writers 
• Pitch to Art Educators – media outlets and individuals (NAEA list)