Campaign Focus:
Natural remedies abound in this new book by a master herbalist—from beauty remedies, longevity, healing, hormone balance, to calming and preventative self-care
 
Key Selling Points:
An everyday woman’s herbal care guide for a lifetime of health and wellness
Accommodate both the beginner and advance herbalist
Divided by the major cycles of a women’s life: pre-childbirth, reproductive years, menopause, and beyond
 
Key Campaign Activity
Longlead feature pitch to health and women’s magazines
Feature pitch to top lifestyle websites
 
Pre-publication:
Promotion via author’s business platforms, e.g., direct emails (5K)
Goodreads giveaway
 
Trade:
Review copies to Library Journal, Publishers Weekly, Retailing Insight Magazine
eGalley available at NetGalley
 
Consumer:
Promotional outreach to leading online health sites, HealthyWomen.org, Resolve.org, Health
Title promotion at key expos, e.g., Natural Products Expo West & East; Holistic Health Expo
Video at QuartoKnows
 
Publicity/Media:
Feature pitch to Rodale’s Organic Life, Mother Earth News, Spirituality & Health, Women’s Health Magazine, Yoga Journal
Longlead pitch to targeted women’s and health magazines, including Better Homes & Gardens, O the Oprah Magazine, Prevention, Shape
Review copy push to top wellness sites, including AOL Health, EverydayHealth, HuffPost Health, Living Aveda, MindBodyGreen, Refinery29, Self, Well+Good, WomensHealthMag, Yahoo Health