Campaign Focus:
The Taco Tuesday Cookbook is the cookbook your family’s been dreaming of, because if there’s one thing kids can agree on, it’s their love of tacos.
 
Key Selling Points:
Author of the popular The Best Homemade Kids’ Lunches on the Planet, The Best Homemade Kids’ Snack on the Planet
52 family-friendly recipes—one for each week of the year!
Vegetarian, gluten-free, and paleo options throughout—all ready in 30 minutes!
 
Key Campaign Activity
Advance copy push to key magazines
Review copy push to key food sites
 
Pre-publication:
Early advance giveaway promotion at author’s online platforms,  Instagram (12K) and MOMables.com (283K )
Book trailer at MOMables YouTube channel (25.5K subscribers)
Goodreads giveaway
 
Trade:
ARC to Library Journal, Publishers Weekly, Shelf Awareness
 
Retail:
eGalley available at NetGalley

Consumer:
Book trailer at QuartoKnows
 
Publicity/Media:
ARC to targeted print magazines Better Homes & Gardens, Every Day with Rachel Ray, Family Circle, Real Simple, Redbook, Woman’s Day, Working Mother
Review and feature push to top national newsprint, including Boston Globe, Chicago Tribune, Philadelphia Inquirer, Los Angeles Times, New York Times, San Francisco Chronicle, Seattle Times, Wall Street Journal, Washington Post
Review and excerpt push to: BuzzFeed, Eater, Epicurious, Food52, FoodNetwork, HuffPost, theKitchn, Lifehacker, Refinery29, SeriousEats, Slate, SplendidTable.com, Tasting Table, Thrillest, ATastyMess, Firstwefeast, LeitesCulinaria, SmittenKitchen