Key Selling Points:

• The perfect follow up to the acclaimed Atlas of Improbable Places, which has sold over 10,000 copies in the English Language
• Travis Elborough has fantastic media links, a regular contributor on BBC 4, Monocle and the Guardian
• Beautifully quirky subject, in an elegant high-end package, this is the perfect Christmas gift book for the armchair traveller and curiosity trivia enthusiast.

 
Key Campaign Activity
 
Pre-publication:

• Pre-publication campaign to build anticipation and awareness at outlets covering travel, science, geography, at niche and consumer general interest media as well as mainstream book reviewers with PDFs and advance copies

• Goodreads and other giveaways pre-publication date

 
Trade:

• Announcements in Publishers Weekly, Library Journal, Shelf Awareness

 
Consumer Marketing:

• B2C email campaigns via Quarto Knows mailing lists
• Giveaways at Goodreads, select blogs and websites
• Book trailer video

 
Publicity/Media:

•  Advance copies and PDFs key travel, science, mainstream magazines, websites and airline in-flight magazines, including National Geographic, New York Times, Salon, Slate, Huffington Post, Conde Nast Traveler
• Reviews, photo galleries at travel, science and general interest websites and blogs
• Target short and long lead publicity to also include mass-appeal/general interest outlets: Entertainment Weekly, USA Today, People US, Parade, Salon, Huffington Post, Slate, Time, online equivalents
• Book reviewers in daily newspapers: USA Today, New York Daily News, New York Post, Arkansas Democrat-Gazette. Atlanta Journal-Constitution, Austin American-Statesman, Bay Area News Group, Boston Globe, Chicago Tribune, Detroit Free-Press, Houston Chronicle, Los Angeles Times, Milwaukee Journal Sentinel, Minneapolis Star Tribune, Pittsburgh Post-Gazette, San Antonio Express-News, St Louis Post-Dispatch
• Author interviews at travel radio shows and podcasts
• Heavy emphasis on fall holiday gift guides