The Lady in the Cellar
Murder, Scandal and Insanity in Victorian Bloomsbury
by Sinclair McKay
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Pub Date Oct 30 2018 | Archive Date Nov 01 2018
Quarto Publishing Group - White Lion Publishing | White Lion Publishing
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Description
On 8th May 1879, the corpse of former resident, Matilda Hacker, was uncovered by chance in the coal cellar. The investigation that followed this macabre discovery stripped bare the shadow-side of Victorian domesticity, throwing the lives of everyone within into an extraordinary and destructive maelstrom. For someone in Number 4 Euston Square must have had full knowledge of what had happened to Matilda Hacker. Someone in that house had killed her. How could the murderer prove so amazingly elusive?
Bestselling author, Sinclair McKay delves into this intriguing story and sheds light on a mystery that eluded the detectives of Scotland Yard.
Marketing Plan
Campaign Focus:
Promote the elusive mystery of the murder of Matilda Hacker to fans of true crime and murder mystery from bestselling author, Sinclair McKay.
Key Selling Points:
- Perfect for fans of historical crime fiction such as the bestselling book, The Suspicions of Mr. Whicher, this true story is expertly researched and retold by bestselling author Sinclair McKay.
- Sinclair McKay, bestselling author of The Mile End Murder, turns his attention to this never-before-told story.
- Pitch to long Lead publications that covered the author’s previous books
Key Campaign Activity:
- Center the promotion of Darkness in Bloomsbury around the success of Sinclair McKay’s previous publications
- Target Books and Literature outlets focusing on murder mystery, history, and true crime
- Preview of the book on the day of the murder
- Pitch to long-lead publications that covered the author and his books
Marketing:
- Goodreads giveaway around publication date
- First look preview of the first chapter on the day of the murder, May 8th, shared on Quarto Knows social media and the author’s website
Publicity / Media: Pitch to long Lead publications that covered the author’s previous books –The Guardian, NPR, Fresh Fiction, spymusuem.org, Foreword Reviews, The Globe and Mail, Crime Spree Magazine
Consumers / Bloggers: Dread Central, Smart Bitches, Trashy Books, Tiptoe Fairy, Writer unboxed, The Rebel Chick, Hell Horror, The Rumpus, Guernica, The Millions, RT Book Reviews, Bookreporter.com, Booklist Online, The Review Review, New Pages, BookTrib, Narrative Magazine, Conservative Book Club, Quill & Quire Online, Lore
Murder Mystery / True Crime Sites: Mysteryreaders.org, MysteryReadersInc.blogspot, Crime By The Book, Crime Traveller, Reader’s Favorite, True Crime Reader, True Crime Enthusiast, Clouded In Mystery, Criminal, The True Crime Files
Available Editions
| EDITION | Other Format |
| ISBN | 9781781317983 |
| PRICE | $28.00 (USD) |
| PAGES | 320 |
Average rating from 87 members
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General Fiction (Adult), Historical Fiction
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