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book cover for Painted Botanical Collage

Painted Botanical Collage

Create Flowers, Succulents, and Herbs from Cut Paper and Mixed Media

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Pub Date Oct 16 2018 | Archive Date Nov 06 2018


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Description

With Painted Botanical Collage, artists of all skill levels will learn to create lifelike botanical artwork—featuring flowers, succulents, and herbs—using painted background papers and elegant collage techniques.

A unique technique book, Painted Botanical Collage will show you how to create your own collage materials. This guide takes you step by step through creating mixed-media painted papers, then using them—along with tissue paper, art papers, and found paper, such as magazines—to create perfect collage materials. Cut these decorative papers into plant and flower parts to assemble your designs, adding details using various media.

Working from nature is central to this technique—look closely at the palettes and shapes in actual flowers to create realistic stylized representations. Painted Botanical Collage includes instruction on creating flowers, cacti, succulents, leaves, and other popular botanicals—over 30 beautiful designs in all.

Join in the fun as British artist Tracey English shares the methods behind the magical flower collages that charm and delight her Instagram followers.  
With Painted Botanical Collage, artists of all skill levels will learn to create lifelike botanical artwork—featuring flowers, succulents, and herbs—using painted background papers and elegant...

Marketing Plan

Campaign Focus:
Learn to create beautiful, life-like flowers and botanicals using painted background papers and collage techniques.

Key Campaign Activity:
Long lead print as well as online craft websites and bloggers in the Craft market
Leverage author social/connections (Instagram: 39k followers)

Trade:
Finished Advances

Retail:
Finished Advances

Consumer:

  • DRC pitch to primary craft focus outlets including Paper Crafts, Creative Scrapbooker, Craftmaster News, Scrap and Stamp Arts, Country Women, Family Circle, Good Housekeeping, Better Homes & Gardens, Cloth Paper Scissors, BUST, etc
  • DRC pitch to Key Craft Websites and Bloggers including Artsy, Crafted, craft Foxes, DIY Network Online, Make, Brit + Co, and Craft Gossip, Crafting a Green World, Somerset Studio, Domino, etc
  • Leverage author Instagram, website, and online store for pre-order campaign, announcements, post-pub giveaways, etc.
  • Pitch for holiday gift guides (for crafters, nature lovers, art lovers)
  • Author video of collage creation
  • Pitch as home-décor option to bring flowers indoors anytime of year (Aptartment Therapy, The Nest, HGTV, Coastal Living, Real Simple, Martha Stewart Living, Rachel Ray, etc)
  • Feature monthly flowers on social (for example: Aster/September) with link to book/project

Campaign Focus:
Learn to create beautiful, life-like flowers and botanicals using painted background papers and collage techniques.

Key Campaign Activity:
Long lead print as well as online craft...


Available Editions

EDITION Other Format
ISBN 9781631595295
PRICE $19.99 (USD)
PAGES 112

Average rating from 21 members


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