Birth Partner 5th Edition
A Complete Guide to Childbirth for Dads, Partners, Doulas, and All Other Labor Companions
by Penny Simkin
Pub Date 09 Oct 2018
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Since the original publication of The Birth Partner, partners, friends, relatives, and doulas have relied on Penny Simkin's guidance in caring for the new mother, from her last trimester through the early postpartum period.
Now fully revised in its fifth edition, The Birth Partner remains the definitive guide to helping a woman through labor and birth, and the essential manual to have at hand during the event. The Birth Partner includes thorough information on:
For the partner who wishes to be truly helpful in the birthing room, this book is indispensable.
The Birth Partner, 5th Revised Edition is both a bible for the doula profession and an accessible resource for fathers; for mothers' partners other than the father; and for the mother's mother, sister, or friend who might be accompanying her through labor and birth.
Key Selling Points:
A best-selling book is the definitive resource for spouses, partners, relatives, and friends who go to the hospital to help an expectant mom give birth
Completely updated edition
Covers preparing for labor; epidurals and other medications for labor; non-drug techniques for easing labor pain; Cesarean birth and complications
Key Campaign Activity
Longlead sidebar pitch to top parenting magazines
Outreach to pregnancy, mothering, and doula organizations
Review copy push to editors at top health and parenting online publications
Review copies to Library Journal, Publishers Weekly
Promotional partnerships with professional pregnancy and doula orgs, including Americanpregnancy.org, Dona.org, cappa.net
Longlead “what does a doula do” sidebar pitch to: ADDitute Magazine, Babytalk, Child, Fit Pregnancy and Baby, Parenting, Parents, Women’s Health
Review copy push to top national health editors, including Chicago Trib, LA Times, NYTs, Parade, WashPost
Review copy push to top mothering and health sites: thebump, EverydayHealth, Health, Healthy4Mom.org, pregnancy.com, youandyourfamily.com, YahooHealth
Promotional outreach to natural lifestyle sites, including: MindBodyGreen, TheGlow, Well+Good