The Birth Partner 5th Edition

A Complete Guide to Childbirth for Dads, Partners, Doulas, and Other Labor Companions

by Penny Simkin

This title was previously available on NetGalley and is now archived.

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Pub Date Oct 09 2018 | Archive Date Nov 06 2018

Quarto Publishing Group – Harvard Common Press | Harvard Common Press

Parenting & Families

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Description

Since the original publication of The Birth Partner, partners, friends, relatives, and doulas have relied on Penny Simkin’s guidance in caring for the new mother, from her last trimester through the early postpartum period.

Now fully revised in its fifth edition, The Birth Partner remains the definitive guide to helping a woman through labor and birth, and the essential manual to have at hand during the event. The Birth Partner includes thorough information on:

Preparing for labor and knowing when it has begun
Normal labor and how to help the woman every step of the way
Epidurals and other medications for labor
Pitocin and other means, including natural ones, to induce or speed up labor
Non-drug techniques for easing labor pain
Cesarean birth and complications that may require it
Breastfeeding and newborn care
and much more

For the partner who wishes to be truly helpful in the birthing room, this book is indispensable.

Marketing Plan

Campaign Focus:
The Birth Partner, 5th Revised Edition is both a bible for the doula profession and an accessible resource for fathers; for mothers' partners other than the father; and for the mother's mother, sister, or friend who might be accompanying her through labor and birth.

Key Selling Points:
A best-selling book is the definitive resource for spouses, partners, relatives, and friends who go to the hospital to help an expectant mom give birth
Completely updated edition
Covers preparing for labor; epidurals and other medications for labor; non-drug techniques for easing labor pain; Cesarean birth and complications

Key Campaign Activity
Longlead sidebar pitch to top parenting magazines
Outreach to pregnancy, mothering, and doula organizations
Review copy push to editors at top health and parenting online publications

Pre-publication:
Goodreads giveaway

Trade:
Review copies to Library Journal, Publishers Weekly

Consumer:
Promotional partnerships with professional pregnancy and doula orgs, including Americanpregnancy.org, Dona.org, cappa.net

Publicity/Media:
Longlead “what does a doula do” sidebar pitch to: ADDitute Magazine, Babytalk, Child, Fit Pregnancy and Baby, Parenting, Parents, Women’s Health
Review copy push to top national health editors, including Chicago Trib, LA Times, NYTs, Parade, WashPost
Review copy push to top mothering and health sites: thebump, EverydayHealth, Health, Healthy4Mom.org, pregnancy.com, youandyourfamily.com, YahooHealth
Promotional outreach to natural lifestyle sites, including: MindBodyGreen, TheGlow, Well+Good

Campaign Focus:
The Birth Partner, 5th Revised Edition is both a bible for the doula profession and an accessible resource for fathers; for mothers' partners other than the father; and for the...