Campaign Focus: By growing upwards instead of outwards, you can easily double or triple the yield from your small-space garden. In "Vertical Vegetables," author Amy Andrychowicz introduces you to the art of growing up. Along with some practical principles and incisive background information you need to know before you start, she presents complete plans and how-to for nearly two dozen structures you can make yourself to get growing.

Key Selling Points:

• Double or triple your garden yield without increasing your garden space

• Add interesting, attractive vertical elements to your yard and garden space

• Complete step-by-step instructions and how-to photos for building two dozen vertical gardening structures

• Author's blog Get Busy Gardening gets over 240,000 visitors every month, nearly 9,000 followers at Facebook Key Campaign Activity

• Utilize Get Busy Gardening and author social media to drive awareness and social media

• Target all gardening outlets and outlets with gardening coverage – newspapers, blogs/websites, gardening and regional lifestyle magazines

• Sales support for B2B garden center store efforts

• Emphasis on gift guides

• Feature at Mother Earth News

Fairs Consumer:

• Quarto Knows social media

• Video trailer

• Quarto Knows B2C email campaigns

• Giveaways at Goodreads, select blogs and websites

Publicity/Media:

• National gardening and related media: Horticulture Magazine, Garden Design, American Gardener, Coastal Living Better Homes and Gardens, Southern Living, Nature’s Garden, Birds & Blooms, Country Woman, Fine Gardening, Mother Earth Living, Sunset Magazine, Living the Country Life, Garden Gate, Organic Life, Garden Design

• Daily Newspapers with home & gardening coverage, major markets: Dallas Morning News, Associated Press, Wire services: Knight Ridder, Tribune Media Services, Chicago Tribune, Houston Chronicle, Sacramento Bee (heavily syndicates gardening content to multiple markets), Miami Herald, Philadelphia Inquirer, San Francisco Chronicle, Los Angeles Times (heavily syndicates gardening content to multiple markets), Pittsburgh Post, Minneapolis Star Tribune, Arizona Star, Denver Post, Atlanta Journal Constitution

Regional Magazines with Gardening Coverage: Midwest Living, Southern Living, Sunset, Northern Gardener

Garden Center/Wholesalers media: Green Profit, Grower Talks, Nursery Management, Floral Management

Blogs and Websites: Year Round Veggie Gardener, Veggie Gardening Tips, Empress of Dirt, HGTV Garden Blog, Life on the Balcony, Let's Get Dirty, Gardening Gone Wild, Creative Green Living, Diggin’ In, Garden Therapy, In The Garden, The Real Gardener, Urban Gardens

Book Trade: Library Journal, Publishers Weekly, Booklist, Bookish, Shelf Awareness

Radio – Local & Syndicated Programs: You Bet Your Garden/Philadelphia (and national NPR syndication), Bob Tanem In the Garden/ San Francisco, Garden Talk/San Francisco, Joy In the Garden/Vermont, In the Garden/Memphis, Mike Nowak/Chicago, Garden Life Radio

Trade Review: Library Journal, Publisher's Weekly, Booklist, Bookish, Shelf Awareness, Kirkus, BookTrib