Vault of Frankenstein

200 Years of the World's Most Famous Monster

by Paul Ruditis

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Pub Date Sep 25 2018 | Archive Date Nov 21 2018

Quarto Publishing Group - becker&mayer kids! | becker&mayer! books ISBN

Entertainment & Pop Culture | Nonfiction (Adult)

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Description

The Vault of Frankenstein traces the incredible history of how the nameless abomination in Shelley's classic novel became a pop culture icon. Removable replica memorabilia—Shelley's manuscript pages, movie posters, a playbill, and a photograph of Boris Karloff on set for the iconic 1931 portrayal of the character—add an interactive element to this amazing retrospective.

Beginning with the story of how Mary Shelley first conceived of the novel (on a stormy night on the shores of Lake Geneva), The Vault of Frankensteintraces the Creature’s evolution from nameless literary character to international superstar, appearing in films, TV shows, comic books, and commercial merchandise.

Frankenstein’s monster has been a hero and a villain, in both comedies and dramas. He hastap danced with Gene Wilder, held a daisy by a stream, and even appeared on cereal boxes. With special attention placed on the 1931 film that lifted Frankenstein’s monster to a new level of stardom, this book explores the many facets of this enduring—and often tragically misunderstood—character.

Fantastic replica memorabilia—enclosed in an elegantly designed envelope inside the back cover—bring the history to even more vivid life as you hold it in your hands:

The Bride of Frankenstein movie poster
Pages from Mary Shelley's original manuscript of Frankenstein; or, The Modern Prometheus
Photo of Boris Karloff on the set of Universal's Frankenstein
Playbill for Presumption; or The Fate of Frankenstein, the first stage adaptation of
Frankenstein
Frankenstein movie poster

Relive the Creature's greatest pop culture moments in this new retrospective that commemorates the 200th anniversary of the publication of Mary Shelley's masterpiece.

The Vault of Frankenstein traces the incredible history of how the nameless abomination in Shelley's classic novel became a pop culture icon. Removable replica memorabilia—Shelley's...

Marketing Plan

Campaign Focus:
The Vault of Frankenstein traces the incredible history of how the nameless abomination in Shelley's classic horror story became a pop culture icon. The Vault of Frankenstein traces the Creature’s evolution from nameless literary character to international superstar, appearing in films, TV shows, comic books, and commercial merchandise. Commemorates the 200th anniversary of the publication of Mary Shelley’s masterpiece

Selling Points

This book's publication will coincide with the 200th anniversary of the publication of Mary Shelley's Frankenstein.
Features 5-10 pieces of replica memorabilia housed in an envelope on the inside back cover.

Marketing:

Short and long lead publicity campaign at entertainment, pop culture outlets; emphasis on horror movie & horror culture sites
Drive pre-orders and awareness pre-pub exclusive premieres at 1 or 2 key blogs
Create meme videos and book trailer video ahead of pub date
Pursue possible tie-ins/promotions with theaters doing revivals/screenings of the movies
Include in QPG B2B and B2C QPG email campaigns
Sell-sheets, postcards, additional merchandising needs by request

Publicity

Short and long lead publicity targets – pop culture, entertainment, general interest outlets: Rolling Stone, Entertainment Weekly, Spin, Revolver, Decibel, US Weekly, Time, Newsweek/Daily Beast, Vanity Fair, Wall Street Journal, Playboy, GQ, Esquire, Vulture, Huffington Post, Los Angeles Times, New Yorker, New York, Gotham, New York Times Weekly, USA Today, People US, Parade, Readers Digest, AARP, Salon, Huffington Post, Slate, airline magazines;
Blogs & Websites: A/V Club, Cinemablend, Salon.com, Flavorwire, Pop & Hiss, Pop Noise, PopWatch, Pop Culture Safari, Daily Beast, Vulture, PopMatters
Pursue coverage, promotions at key horror movie outlets: DreadCenral, Bloody Disgusting, iHorror, Horror Freak News
Daily Newspapers: Associated Press, USA Today, Arkansas Democrat-Gazette. Atlanta Journal-Constitution, Austin American-Statesman, Bay Area News Group, Boston Globe, Chicago Tribune, Detroit Free-Press, Houston Chronicle, Los Angeles Times, Milwaukee Journal Sentinel, Minneapolis Star Tribune, Pittsburgh Post-Gazette, San Antonio Express-News, St Louis Post-Dispatch
Weekly A & E Newspapers: Village Voice Media Group, Creative Loafing, The Stranger/Seattle, San Diego Reader, Minneapolis City Pages, OC Weekly, Metroland/Albany, NY; Metro Times, Phoenix New Times, Pittsburgh City Paper, LA Weekly,