Inside the Chinese Wine Industry: The Past, Present, and Future of Wine in China

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Pub Date 07 Nov 2018 | Archive Date 06 Jan 2019

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Description

Inside The Chinese Wine Industry takes you on a thrilling adventure through the past, present and future of Wine in China. 

The wine business is one of the world’s most compelling industries and China is considered the rising star. A hidden secret, the Chinese wine production continues to grow at an amazing pace. It is poised to soon enter the top five producing nations, supplanting long established countries such as Australia.

Wine has had a meteoric rise in China over the past two decades. The nation is projected to become the second most valuable market for wine in the world by 2020. One recent study concluded that 96% of young Chinese adults consider wine their alcoholic drink of choice. Not only does Inside the Chinese Wine Industry explore current expansion and business models, it also journeys back to the past to see where it all began.

Inside The Chinese Wine Industry takes you on a thrilling adventure through the past, present and future of Wine in China. 

The wine business is one of the world’s most compelling industries and China...


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ISBN 9780998576879
PRICE $3.99 (USD)

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Featured Reviews

Inside the Chinese Wine Industry: The Past, Present, and Future of Wine in China by Loren Maysharkis a history as well as the current demand for wine in the country. There are a few points that must be considered when China and wine. First that China does contain 20% of the world's population and that in itself creates a massive demand for a product. Secondly, China has had a long history of wine not only rice and plum varieties. Third, wine is the most popular alcoholic drink in the country.

Perhaps the most surprising is the rising quality of domestic Chinese wine. My initial thoughts of Chinese wine were akin of Morgan David and other bottom shelf wines. Those wine do or at least did exist in China as well as dangerous chemical concoctions labeled as wine. A government crackdown has supposedly ended the practice of fake and dangerous wines. There is, however, a market for high-end bottles to be refilled with low-quality wine and a growing counterfeit label business.

Mayshark presents an interesting history as well as an examination of the current wine situation in China. Partnerships with France and other countries are creating a large market. Tariff retaliation with America are preventing US imports and China does not have surplus enough for meaningful exports. This is a very informative and enlighting look at a side of China that is rarely seen.

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