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book cover for The Happiness Passport

The Happiness Passport

A world tour of joyful living in 50 words

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Pub Date Oct 30 2018 | Archive Date Dec 11 2018


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Description

"In Hayes’ book ... she joins the dots between these differing beliefs to help us cultivate a richer shared vocabulary of happiness, and unravels the global interpretations of living well and contentedly." – Psychologiesmagazine

“With each word illustrated by Yelena Bryksenkova, it’s a pure joy to read.”Flow magazine

Discover the secrets of wellbeing from cultures around the world, from hygge to yang sheng.

The Happiness Passport is a collection of wonderfully evocative words from around the globe that resonate with us all. Unique and often untranslatable, the meaning behind each expression will stir up familiar emotions – bringing joy, contentment and a greater understanding of other cultures. There are a wealth of examples to discover for a more wholesome outlook on life, including: 

•    Hiraeth – the word for deep longing for home (Welsh)
•    Goya – the transportive ability of good storytelling (Urdu)
•    Yugen – the ability of the natural world to deeply move us (Japanese)
•    Gigil – the overwhelming urge to cuddle an adorable pet (Philippine Tagalog)
 
Simultaneously all-inclusive and peculiar to place, these words are on the tip of our tongue and yet not in our vocabulary.

The Happiness Passport delves into this treasure trove of delights, examining the cultural context of each expression and the lessons that we can apply in our own lives to achieve greater contentment. A must-read for fans of The Serenity Passport, and for all those seeking a more balanced life. This beautiful guide features original illustrations that evoke each elusive expression.
"In Hayes’ book ... she joins the dots between these differing beliefs to help us cultivate a richer shared vocabulary of happiness, and unravels the global interpretations of living well and...

Marketing Plan

Should be promoted for gift tables in stores and featured in gift lists (particularly for Christmas) in lifestyle magazines such as Stylist (distribution around 400,000 copies); newspaper supplements such as The Sunday Times Style and Stella magazine (657,000 readers per week); and featured on websites such as Refinery 29 (5.2 million monthly global unique visitors) and Emerald Street (150,000 active subscribers). Retail placement will be key, this is a beautiful gift-package that should do well in non-traditional stores such as Anthropologie, Urban Outfitters and Oliver Bonas. Unique, commissioned artworks will be perfect for features in print and online publications, and author would be happy to write content for supporting articles if needed. Artwork would also work well on social media, for example on Instagram where our illustrator already has a good platform. Could push for feature on blogs/accounts such as Brown Paper Bag (illustration blog with 151k followers, has featured Yelena a number of times). Flow Magazine, Yelena has worked with Flow magazine previously and we could approach for a feature/review. Dutch magazine with four international editions a year selling in twenty countries around the world, as well as German and French editions. [circulation: Dutch 72,000; German 125,000; French 80,000; English 10,000] 

Should be promoted for gift tables in stores and featured in gift lists (particularly for Christmas) in lifestyle magazines such as Stylist (distribution around 400,000 copies); newspaper supplements...


Available Editions

EDITION Other Format
ISBN 9781781318027
PRICE $20.00 (USD)
PAGES 144

Average rating from 31 members


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