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The Parenting Project

Build Extraordinary Relationships With Your Kids Through Daily Conversation

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Pub Date Nov 20 2018 | Archive Date Dec 11 2018


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Description

In a world full of many influences, The Parenting Project shows you how, through the practice of daily conversation, to maintain influence in your child's life.

Are you losing the influence game with your children? If you want to direct your child's growth, then they need to get to know you. In The Parenting Project, parenting experts Dr. Amy Alamar and Dr. Kristine Schlichting show you how to talk with your children on a regular basis to gain their trust. In a time when kids have many things vying for their attention, you want to become the go-to person, the one they turn to the most for advice and comfort. 

Sometimes it's difficult to speak with your children about serious subjects. That's why The Parenting Project teaches you how to make a habit of it, providing you with prompts to help start potentially difficult conversations across a broad range of subjects that apply to everyday life. The authors have divided these conversations into five categories to inform your approach—Heart-based, Uncomfortable, Dangerous, Character, and Brave—because each type requires different strategies and "conversation starters." The book includes story after story of how parents have built extraordinary relationships with kids through the act of talking with one another, day by day.

With some help from Dr. Alamar and Dr. Schlichting, it will be become easier to open up conversations with (rather than at) your children so that when the big questions arise, your child will turn to you first.

In a world full of many influences, The Parenting Project shows you how, through the practice of daily conversation, to maintain influence in your child's life.

Are you losing the influence game...


Marketing Plan

Key Campaign Activity •            Pitch authors for television, radio, online and magazine interviews. •            Long lead outreach to parenting, women’s and lifestyle media    Pre-publication: •            Long lead media outreach targeting parenting, women’s and lifestyle media •            Pre-order promotion on author’s social platforms •            Press release •            Finished book mailing to top mommy bloggers and industry influencers   Trade:  •            Submit for review in Publishers Weekly, Shelf Awareness, Booklist and Foreword Reviews •            Pitch for Publishers Weekly Call for Info: Parenting Titles   Consumer: •            Consider promoted ad campaign for Facebook and Instagram •            Goodreads giveaway   Publicity/Media: •            Magazines: Real Simple, Good Housekeeping, Woman’s Day, Parade, Women’s World, Health, Women’s Health, Shape, First for Women, redbook, Women & Health, Time, Newsweek, Cosmopolitan, Parents, Family Circle, Fit Pregnancy and Baby, Prevention, Everyday Health •            Online: all online editors for magazines above, Well + Good, MindBodyGreen, The Bump, Babble, Bustle, Buzzfeed, Café Mom, Feministing, Mommyish •            TV and Radio: The Doctors, Dr. Oz, The Doctors Radio, NPR Health, Talk Healthy Today

Key Campaign Activity • Pitch authors for television, radio, online and magazine interviews. • Long lead outreach to parenting, women’s and lifestyle media Pre-publication: •...


Available Editions

EDITION Other Format
ISBN 9781592338542
PRICE $29.99 (USD)
PAGES 256

Average rating from 10 members


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