Key Selling Points: This book will help readers build a painting practice, understand how design principles underlie successful paintings, and provide engaging exercises for expanding skill.  This book offers an on-trend, "process-oriented" approach which focuses on the experience of making the painting, not just the end product.  Our author is a successful commercial artist and social media presence whose paintings, while unique and spectacular, also have a wonderful commercial appeal making for a beautiful volume that will be easy to sell.  Key Campaign Activity: Multiple outlets will be interested –  Art and Craft Media, DIY Media Leverage author social/connections (Instagram: 73k followers) Trade: Finished Advances (Library Journal, Publisher's Weekly, Booklist, Bookish, Shelf Awareness, Kirkus) Retail: Finished Advances Consumer: Pitch to art and craft magazines and websites for review, such as Artforum, Art in America, Artvoices, Cloth Paper Scissors, Colored Pencil Magazine, Drawing, Spreading Positive Creativity, Make: Magazine, Sketchbook Magazine, Creative Bloq, Craft Gossip, Craft Foxes Leverage author’s social and fellow influencers for coverage (pre-order campaign, promotions, giveaways) Giveaways at art blogs and websites Partnership with art supply companies for cross-promotion/giveaways. Quarto Knows social media to follow and promote authors efforts Quarto Knows social media to follow and promote authors efforts