SCRAMBLE

How Agile Strategy Can Build Epic Brands in Record Time (A Business Thriller)

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Description

Marty Neumeier, author of THE BRAND GAP and other business bestsellers, has written a book that leaps off the shelf—right into your pounding heart.

One rainy night in December, young CEO David...

Advance Praise

“Renowned marketer and strategist Marty Neumeier uses his terrific storytelling talents to showcase the intensity and complexity of modern business strategy.” —KIT YARROW, professor of consumer...

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