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Win or Win

Your Playbook for the Starting Five to Align, Lead, and Scale Your Business

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Pub Date Sep 8 2026 | Archive Date Jan 15 2027

Scribe Media | Lioncrest Publishing


Description

Thrive. Scale. Win or Win.


A growing company needs more than just hard work and the right mindset to succeed. It needs the right people, in the right roles, working together on the right mission. 


In Win or Win, Tamika Tyson shares her playbook for building a winning company. Designed for every team member, this book explores the five common roles—founder, CEO, operator, marketer, and finance person—along with the fifteen archetypes and three orientations that define how leaders think, decide, and create value. You'll learn how to identify which role you actually play, build a team in which talent compounds, and navigate the five stages of growth with the right people in the right seats at the right time. With online self-assessment tools, firsthand experience, and researched insight, Win or Win is the definitive guide for understanding yourself and your team to scale quickly, efficiently, and to maximum capacity.

Thrive. Scale. Win or Win.


A growing company needs more than just hard work and the right mindset to succeed. It needs the right people, in the right roles, working together on the right mission. 


In ...


Advance Praise

“Working with Tamika, I know her to be an extraordinary leader in business and the not-for-profit world. She has demonstrated the ability to configure and mobilize diverse, multidisciplinary teams to make the ‘impossible’ happen.” 

—Kenneth M. Fisher, former EVP and CFO, Noble Energy


“Tamika’s writing style is tantamount to corporate parables—the points are effectively packaged in relatable stories. Only someone who has ‘been there and done that’ could have written this book. Tamika’s 5x3 is tantamount to legendary 49ers coach Bill Walsh’s West Coast Offense. Fundamentals are foundational; however, differentiation is evolutionary. Leaders only get the best from their teams when position proficiencies reconcile with both the business life cycle and target market landscape. You get all of this in the way Tamika imparts Win or Win. Readers should embrace this book for the same reason residency follows med school: to know how to diagnose in order to treat the patient. WoW imparts how the acorn becomes the sturdy oak.”

—John A. Lanier, CEO, Middle Market Methods


“After leading global organizations, serving on public company boards, building my own firm, and competing on successful sports teams, I’ve learned one consistent truth: Winning teams are rarely the ones with the most talent. Winning teams are the ones where everyone knows their role, plays it fully, and trusts their teammates to do the same. Win or Win gives leaders a practical system to build trust, accountability, and high performance.”

—Darryl Wilson, Founder, the Wilson Collective


“As a founder, multi-time CEO, and investor, I’ve watched misaligned leadership teams silently destroy businesses that had every reason to succeed. Win or Win gives leaders what most frameworks don’t: a common language, an objective lens, and the self-awareness to know what their business needs at every stage. Tamika has written the book I wish every leadership team I’ve ever worked with had read first.”

—Robert Swanson, Director, Intrinsic; Founder and former CEO, RAS & Associates

“Working with Tamika, I know her to be an extraordinary leader in business and the not-for-profit world. She has demonstrated the ability to configure and mobilize diverse, multidisciplinary teams to...


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ISBN 9781544552576
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BISAC Codes

BUS007000 BUSINESS & ECONOMICS / Business Communication / General
BUS109000 BUSINESS & ECONOMICS / Women in Business
BUS071000 BUSINESS & ECONOMICS / Leadership