The Complete Book of Calligraphy & Lettering

A comprehensive guide to more than 100 traditional calligraphy and hand-lettering techniques

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Description

The Complete Book of Calligraphy & Lettering provides expert instruction on the intricacies of traditional lettering techniques, as well as an introduction to contemporary hand-lettering formats...

Marketing Plan

Campaign Focus: Introduce aspiring calligraphers and hand-lettering artists to the core concepts and techniques that comprise the art of traditional calligraphy.  

Key Campaign Activity Target media...

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