Not Your Mother's Cast Iron Skillet Cookbook
More Than 150 Recipes for One-Pan Meals for Any Time of the Day
by Lucy Vaserfirer
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Pub Date Nov 06 2018 | Archive Date Feb 11 2019
Quarto Publishing Group – Harvard Common Press | Harvard Common Press
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Description
Today's cooks are realizing that their mother had the method right when she cooked with the big cast iron skillet. Cast iron has the incredible ability to spread heat quickly and evenly to create a crispy, seared surface that locks in freshness and flavor.
In Not Your Mother's Cast Iron Skillet Cookbook, Author Lucy Vaserfirer brings cast iron cooking completely up to date. She shows you how to work magic on cast iron with more than 150 recipes that are definitely not the kind of fare your mother cooked up. You'll learn how to cook up vegetables, which are especially flavorful when cooked on cast iron; see how cast iron is the perfect vessel for cooking all types of fish and shellfish; learn how to sear meats to perfection; and even learn how you can use your skillet for baking.
Not Your Mother's Cast Iron Skillet Cookbook is loaded with inventive and tested-to-perfection recipes that cover: breakfasts; appetizers and small bites; steaks, roast, and chops; chicken and turkey; fish and seafood; veggie main courses and sides; bread and quickbreads; and cakes, pies, and other desserts. Use your cast iron skillet to make delicious:
- Homemade Mexican Chorizo & Egg Breakfast Tacos
- Potstickers with Spicy Soy Dipping Sauce
- Bacon-Wrapped Pork Filets Mignons with Onions & Roasted Poblanos
- Chicken-Fried Chicken Biscuit Sandwiches
- Dungeness Crab Cakes with Roasted Red Pepper Vinaigrette
- Charred Eggplant Baba Ganoush
- Twenty-Four-Hour Salted Rye Chocolate Chunk Skookie
- Pear Tarte Tatin
Not Your Mother's Cast Iron Skillet Cookbook proves that just because your mother swore by her cast iron doesn't mean the food you cook on it needs to be boring!
Discover even more modern takes on classic techniques and dishes from the Not Your Mother’s series: Not Your Mother's Slow Cooker Recipes for Two; Not Your Mother's Microwave Cookbook; Not Your Mother's Fondue; Not Your Mother's Slow Cooker Cookbook, Revised and Expanded; Not Your Mother's Casseroles Revised and Expanded Edition; and Not Your Mother's Make-Ahead and Freeze Cookbook Revised and Expanded Edition.
Marketing Plan
Key Campaign Activity
• Capitalizing on cast iron trend with media outreach Pre-publication:
• Finished book mailing to top food media and influencers
• Work with author to maximize her media/influencer contact list
Trade:
• Submit for review in Publishers Weekly, Shelf Awareness, Booklist and Foreword Reviews
• Display at BEA/BookCon School/Library : • Submit for review in Library Journal
• Display at ALA Annual and Midwinter
Conferences Consumer:
• Goodreads giveaway
• Pursue author bookstore signings at on-sale • Promotion on Quarto Cooks – consider giveaway with cast iron skillet
Publicity/Media:
• Magazines: Real Simple, Martha Stewart Living, O The Oprah Magazine, Good Housekeeping, Better Homes & Gardens, Cooking Light, EatingWell, Canadian Living, Rachael Ray Everyday, Family Circle, First for Women, redbook, Parents, Woman’s Day, Working Mother, FamilyFun, bon appetit, Saveur, Food & Wine, Taste of Home
• Newspapers: The New York Times, Washington Post, Wall Street Journal, top 50 regional newspaper food editors
• Online: all online editions of newspapers and magazines above, Babble, PopSugar, Refinery29, Buzzfeed, Food52, Epicurious, top mommy, food and baking blogs
Available Editions
| EDITION | Other Format |
| ISBN | 9781558329294 |
| PRICE | $24.99 (USD) |
| PAGES | 272 |
Average rating from 78 members
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