Black & Decker Readymade Home Furniture
Easy Building Projects Made from Off-the-Shelf Items
by Chris Peterson
Pub Date 25 Dec 2018
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You might not think it, but home stores carry all the furniture you'd find in a show room; it's just not assembled yet. Black & Decker Readymade Home Furniture shows you how.
You can find just about any furnishing imaginable in the aisles of the home goods store—coffee tables, wine racks, chandeliers—with just a little assembly (and creativity) required. In Black & Decker Readymade Home Furniture, you will learn how to re-imagine the big-box building center as a source for stylish, customized home furnishings that are inexpensive and easy to make yourself.
Metal connectors, pipes and ductwork, rope, sheet goods, glass, and all varieties of hardware are just a few of the ingredients you can shop for to turn yourself into a furniture maker—without the need to buy a lot of woodworking tools and learn complicated joinery.
Inside this book, you will find a wealth of insightful information on how to convert everyday building materials into fine furnishings, along with 24 projects, complete with instructions to get you started. Unique and custom styles and colors, durability (select the quality materials you want), low cost, and a sense of satisfaction are just a few of the benefits you will experience by doing your furniture shopping at your home center or hardware store.
A few of the demonstration projects included in Black & Decker Readymade Home Furniture are: Shoe rack from concrete forming tubes, Copper pipe tubing pot rack, Nuts-and-bolt candle holder, Door desk made with axe handle legs, Modern media center from angle iron and melamine board, Door handle coat rack, Ductwork coffee table, Bagged concrete planters, Faux rock and pump waterfall.
Grab your tools, because it's time to get creative! One trip to the home center will save you a dozen to the furniture showroom; not to mention time, money, and having to deal with salesmen.
Key Selling Points: Take charge of your home decor by making stylish, durable home furnishings from inexpensive, everyday building materials. Save money and get the exact look, style and color you want. Complete projects with plans for 24 indoor and outdoor furnishings- from the experts at Black & Decker.
Key Campaign Activity Publicity campaign to target home improvement, DIY, craft, eco-green, media. Project excerpts at select blogs/websites, newspapers.
Consumer: Quarto Knows / Quarto Homes social media. Video trailer. Quarto Knows B2C email campaigns. Giveaways at Goodreads, select blogs and websites. Potential tie-in/partnerships with Black+Decker marketing.
Short and long lead publicity campaign targeting DIY and Home Improvement enthusiast media
Partner with high-traffic blog/website (Curbly, Man Made DIY) for exclusive excerpt prior to
Short and long lead publicity to also include consumer general interest outlets and publications, self-sufficiency blogs & websites
Primary DIY & Home Improvement Outlets-Magazines
Key DIY/Home Improvement Blogs, Websites
Family & Parenting Blogs:
Key Self-Sufficiency/Green/DIY Outlets
Top dailies – Homes & Home Improvement and Syndication
Online/Social Media Marketing Initiatives: Giveaways, previews at Quarto Homes, various blogs & websites