Key Campaign Activity

Long lead media outreach

 Pre-publication:

Long lead national media outreach to food and lifestyle media

Finished book mailing to US businesses featured in book Feature on Net Galley

Trade:  Submit for review in Publishers Weekly, Shelf Awareness, Booklist and Foreword Reviews

School/Library:

Submit for review in Library Journal

Display at ALA Annual and Midwinter Conferences  

Consumer:

Goodreads giveaway

Promotion on Quarto Cooks

Publicity/Media:

•            Magazine: Food & Wine, Martha Stewart Living, Vogue, bon appetit, Gather Journal, Saveur, Edible, Sweet Paul, Real Simple, People, Rachael Ray Every Day, Good Housekeeping, Parade, Women’s World, Cherry Bombe, O The Oprah Magazine, Cooking Light, Martha Stewart Living, Fine Cooking, Newsweek, The Week, Food Network Magazine, Family Circle

•            Newspaper: The New York Times, Wall Street Journal, Washington Post, The Boston Globe, Los Angeles Times, Philadelphia Inquirer, AM New York, Austin American Statesman, Pittsburgh Post Gazette, Chicago Tribune, food editors from top 25 regional newspapers

•            Online: Epicurious, bon appetit Healthyish, Eater, Buzzfeed, Food52, Huffington Post, Eat Your Books, Tastebook, Cooking with Amy, Delish, The Kitchn,  Design Sponge, Food Republic,

•            Radio: NPR The Salt, NPR The Splendid Table, The Level Teaspoon,  WNYC Leonard Lopate: