by Donald Farr
Pub Date 23 Apr 2019
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Of all the legendary names in the history of the Ford Mustang, one stands apart: Boss. Originally created to homologate the new Boss 302 engine and option package for SCCA Trans-Am racing, the Mustang Boss 302 debuted for the 1969 model year and was built in limited numbers for the street through 1970. This book features never-before-seen production and racing photography, interviews with designers and engineers, and keen insight from author Donald Farr, a renowned Ford historian and Ford hall-of-fame inductee.
Designed by the legendary Larry Shinoda, the Boss cars were easily distinguished from their less potent stablemates by their race-bred powerplant, standard front spoiler, and bold graphics. In 2012, Ford at long last revived this most revered of all Mustang models. With a new racing counterpart and a modern street version that delivers more than 440 horsepower, the Boss was truly back! In 2013, Ford rolled out the Boss one more time.
In Boss Mustang: 50 Years, Mustang historian Donald Farr offers a complete history of the car—from its late 1960s origins in Ford's boardrooms through its Trans-Am successes and untimely demise in 1970, up to the conception and development of the spectacular, limited-edition 2012 and 2013 Boss Mustangs. Packed with brilliant photography and firsthand accounts from the people who created the original Boss, as well as the team that resurrected Ford's most iconic Mustang for the 21st century, this is the story every Mustang enthusiast has been waiting to read.
Key Selling Points:
The Boss Mustang is one of the most celebrated American marques of the muscle-car era. Every model of this pony car is beloved.
Features over 200 rare and never-before-seen photos, marketing material, and new interviews with engineers, designers, racers, and more.
Donald Farr is one of the foremost Ford historians and photographers and had access to the Ford factories and employees for Boss Mustang: 50 Years.
Key Campaign Activity
Publicity focus beyond automotive press
Target car enthusiasts and mainstream audiences
Trade: Review copy push to: Library Journal, Publishers Weekly, Shelf Awareness
Retail: Partner with Sales team to create a coordinated Sales and marketing effort
Leverage Farr’s connections in the industry for possible coverage and endorsements.
Partnerships with key Ford and Muscle car clubs
Early review copies to Auto media: Autoblog, Automotive.com, AutoWeek, Automobile, Motor Trend, Hagertys,
Use the 50th anniversary as a publicity hook
Pitch to Mustang/muscle car-focused media: Hemmings Muscle Machines, Muscle Car Review, Classic Car, Sports Car Market, Mustang Monthly, Muscle Mustangs and Fast Fords, MustangHeaven.com, Muscle Car Plus