Key Campaign Activity  

Pre-publication: Long lead national media outreach to food and outdoor media, including media who covered his first book, Venison Pre-order campaign on Authors online platforms Instagram ( 8K followers) Twitter  

Trade: Submit for review in Publishers Weekly, Shelf Awareness, Booklist and Foreword Reviews Display at BEA/BookCon

School/Library: Submit for review in Library Journal Display at ALA Annual and Midwinter Conferences  

Consumer: Goodreads giveaway  Promotion on Quarto Cooks

Publicity/Media: Regional pitching to Midwest publications and radio, including Minnesota Monthly, MPLS-ST Paul, Star Tribune, MPR 

Magazine: Food & Wine, Martha Stewart Living, Vogue, bon appetit, Gather Journal, Saveur, Edible, Sweet Paul, Real Simple, People, Rachael Ray Every Day, Good Housekeeping, Parade, Women’s World, Cherry Bombe, O The Oprah Magazine, Cooking Light, Martha Stewart Living, Fine Cooking, Newsweek, The Week, Food Network Magazine, Camping Life, Backpacker, Outdoor, Go Camping, Camping and Caravanning, Scouting, Outdoor Life, Outside, Outdoor Life, Outdoors Magazine, Field & Stream, Sports Afield, Garden and Gun, Fish & Game Finder

Newspaper: The New York Times, Raleigh News and Observer, Wall Street Journal, Washington Post, The Boston Globe, Los Angeles Times, Philadelphia Inquirer, AM New York, Austin American Statesman, Pittsburgh Post Gazette, Chicago Tribune, food editors from top 25 regional newspapers

Online: Epicurious, bon appetit Healthyish, Eater, Buzzfeed, Food52, Huffington Post, Eat Your Books, Tastebook, Cooking with Amy, Delish, The Kitchn,  Design Sponge, Food Republic, The Kitchn, Serious Eats, Edible Feast, Epicurious, Mother Earth News, Gear Culture, Bless This Stuff, Recipes Now, The Outdoor Wire, The Growler, CityPages

NPR The Salt, NPR The Splendid Table, The Level Teaspoon,  WNYC Leonard Lopate