“Outsizing effectively blends art and science by providing a manageable step-by-step process to help leaders design, implement, and realize their strategies. Coughran has written a strategic guidebook for the modern company complete with hands-on tools, practical frameworks, and real-world examples.”

—Sydney Finkelstein, Professor of Leadership at Dartmouth College, author of the bestselling book Superbosses, and host of the new podcast, The Sydcast

“Outsizing covers the gamut of management issues and provides practical approaches to improving your management skills and practical advice on techniques that will improve your results.”

—Mark Gottfredson, Partner, Bain & Company

“Outsizing is full of rich insights, real-world examples, and applicable takeaways. This book is a must-read for anyone interested in boosting their business acumen and implementing an effective strategy.”

—John Bezzant, Chief Investment Officer, Aimco

“Outsizing is a quick reference book for leaders seeking a holistic guide to capitalizing on their organization’s unique capabilities. It stimulates strategic thinking and provides a framework for successful execution. If you adopt the tools Coughran provides, your organization will master continuous innovation.”

—Sharon Lassar, PhD, Director, University of Denver

“As a five-time cofounder and long-time entrepreneur, I can appreciate the challenges that Coughran aptly describes, and I found immediate benefit in the systematic approach to focusing on your ideal customers, prioritizing activities, building advantages, integrating finance, and maximizing the impact of your team! Coughran succinctly outlines this approach in Outsizing—a must-read for young and seasoned entrepreneurs and business leaders alike!”

—Richard W. Sexton, Entrepreneur and Principal, LDR Investment Group

“Coughran knows that any great strategy is underpinned by effective leadership. This book shares new ways of thinking to help every employee maximize their leadership potential and strategically impact their organization.”

—John Berkley, President of Competitive Edge, Inc.

National Trade Marketing and Sales Campaign

National broadcast and print publicity campaign

Advance distribution of Digital ARC vis NetGalley to reviewers, bloggers, journalists, librarians, booksellers, and media

Online marketing campaign including targeted advertising, trade advertising, and advance giveaways