Key Selling Points:

Author is the only person outside of Japan to be certified as an osakana meister, or "fish master." In this capacity, he supplies many acclaimed restaurants (e.g. French Laundry, Del Posto) and has persuaded them to expand how and what kinds of fish they’re serving.

Features recipes and techniques from some of the world’s leading chefs.

Key Campaign Activity

ARC to longlead top food magazines

Review copy push to food editors at top dailies\Interview pitch to top food radio/podcast outlets

Pre-publication:

Amazon pre-order ad campaign  with contributor chefs

Promotional giveaway at Eat Your Books

Trade:  Review copies to Library Journal, Publishers Weekly, Shelf Awareness

Retail:  Digital review copy at NetGalley and Edelweiss

Consumer:

Giveaway promotion with contributor chefs

Goodreads giveaway

Publicity/Media:

Magazine: Food & Wine, Martha Stewart Living, Vogue, bon appetit, Gather Journal, Saveur, Edible, Sweet Paul, Real Simple, People, Rachael Ray Every Day, Good Housekeeping, Parade, Women’s World, Cherry Bombe, O The Oprah Magazine, Cooking Light, Martha Stewart Living, Fine Cooking, Newsweek, The Week, Food Network Magazine, Family Circle, Eating Well, Down East, Edible Maine, Maine: The Magazine, Old Port Magazine, Portland Monthly, This Week, Newsweek, Time Magazine

Newspaper: The New York Times, Wall Street Journal, Washington Post, The Boston Globe, Portland Press Herald, Bangor Daily News, Los Angeles Times, Philadelphia Inquirer, AM New York, Austin American Statesman, Pittsburgh Post-Gazette, Chicago Tribune, food editors from top 25 regional newspapers

Online: Epicurious, bon appetit, Healthyish, Eater, Buzzfeed, Food52, Huffington Post, Eat Your Books, Tastebook, Cooking with Amy, Delish, The Kitchn, Design Sponge, Food Republic, Leite’s Culinaria, Food Network Online, The Daily Beast Radio: KCRW Good Food, WBUR Here & Now, MPR Maine Things Considered, MPR Maine Calling, NPR The Salt, NPR The Splendid Table, The Level Teaspoon, WNYC Leonard Lopate, Extra Crispy