Silo
The Zero Waste Blueprint
by Douglas McMaster
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Pub Date Aug 27 2019 | Archive Date Sep 12 2019
Quarto Publishing Group - Leaping Hare Press | Leaping Hare Press
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Description
“A seriously eye opening, inspiring and thought-provoking book!” - Nathan Outlaw
“This is not a cook book but a true source of knowledge and inspiration.” - Zero Waste Europe
“I’ve always said that it’s in a chef’s DNA to utilize what would otherwise be thrown away. We are hardwired to take the uncoveted and make it delicious. But Doug McMaster is on another level entirely—he is doing some of the most thorough and thoughtful work on food waste today. This book gives you more than a glimpse into his mind. It provides a much needed roadmap for a future of limited resources and growing demands.” - Dan Barber, Chef/Co-owner of Blue Hill and Blue Hill at Stone Barns
"Silo, in East London, is Britain’s first zero-waste restaurant, and this fascinating book sets out the vision and the methods behind what it does. Judges described it as ‘an unprecedented, inspiring, stand-alone book’, taking readers on ‘a fascinating journey to achieve zero waste.’ It’s ‘trailblazing, exciting, relentless and uncompromising’ and made all the more valuable because ‘the author is also not afraid to include his failures too.’ In the end, said the jurors, ‘the book leaves you in no question about his revolutionary approach to cooking as his thoughts are conveyed with true conviction and diplomacy.’ - Food Book Award 2020 finalist, The Guild of Food Writers
Silo maps out an extraordinary new plan from radical young chef Douglas McMaster, founder of SILO, the first zero food-waste restaurant -- a food system for the future.
He’s a man on a mission—dedicated to weaning us from our entrenched and over-processed food habits, encouraging us to go for the purest, most natural and efficient way to cook and eat, committed to de-industrializing our food system so that we eat fresh, waste less and make the most of what nature gives us.
"Off-grid ingredients,” "waste-free prep” and “clean farming” are just some of the concepts you will find in this roadmap for the future of food as we know it. Delicious seasonal recipes, from Rhubarb, Sour Cream & Elderflower to Potato Dumplings and Black Garlic Paste, allow you to put the theory into practice. Part inspiration, part practical kitchen know-how, part philosophy -- along with a dash of pure hope -- this beautifully crafted book will be a refreshingly radical addition to your kitchen.
Marketing Plan
Key Selling Points
An exciting new voice presents a compelling contribution to the growing zero-waste movement
Serves up a fresh philosophy for environmentally aware foodies and food-loving environmentalists
Offers thought-provoking insights and practical solutions for eating with respect for natural order
Key Campaign Activity:
Promote around green movements and events
Pitch to target cooking and green living media
Send advances to long-lead publications
Marketing:
Promote around Christmas and New Years as a green lifestyle / healthy eating resolution
Promote on Quarto Cooks and Quarto Lives
Publicity / Media:
Advances: Prevention Online, Mother Earth News, Rodale’s Organic Life, Organic Authority, Farm Star Living, HealthNewsDigest.com, FactBasedHealth.com, New Aura Magazine, Bee Green Magazine, Crave Local, Nourish Evolution, amaze, Intent.com, EverydayRoots.com, Empowered Sustenance
Consumers: Elephant, Naturally Savvy, Bright Nest, Organic Spa Magazine, Fairfield Green Food Guide, Prevention Online, Mother Earth News, Rodale’s Organic Life, Organic Authority, Farm Star Living, HealthNewsDigest.com, FactBasedHealth.com, New Aura Magazine, Bee Green Magazine, Crave Local, Nourish Evolution, amaze, Intent.com
Bloggers: EverydayRoots.com, Empowered Sustenance, Hello Glow, Kitchen Stewardship, Recyclebank’s Live Green, Civil Eats, Nourished Life, Mama Natural, Budget Earth, This West Coast Mommy, Turning the Clock Back, So Easy Being Green, Creative Green Living, Inspired Edibles, 17 Apart
Available Editions
| EDITION | Other Format |
| ISBN | 9781782406136 |
| PRICE | $34.00 (USD) |
| PAGES | 176 |
Average rating from 9 members
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