Communicate in a Crisis

Understand, Engage and Influence Consumer Behaviour to Maximize Brand Trust

This title was previously available on NetGalley and is now archived.

Buy this Book on

Talking about this book? Be sure to tag it using #CommunicateInAcrisis #NetGalley

Description

Communicate in a Crisis is the definitive guide for any PR or marketing professional to recognize, plan and respond to a sudden wildfire of consumer-led reaction, 'manipulated outrage' sparked from...

Average rating from 3 members