The book reveals good concepts about brand, working in crisis with examples of other companies and their reactions in tough situations. I liked the chapter about fake news. I think this book can be very useful for brand mangers and PR managers.

An astounding look at the changing relationship between consumers and the media. It offers information and solutions for those operating in the public relations industry. It cites examples of when brands got their stories right and when they didn’t it’s an inside look at how destructive it can be if your job as PR is not taken seriously and actions are not swiftly taken to shut down negative and false accusations. Having this on your shelf should improve not only your job skill set but your personal views as well.