Universal Methods of Design Expanded and Revised
125 Ways to Research Complex Problems, Develop Innovative Ideas, and Design Effective Solutions
by Bruce Hanington; Bella Martin
Pub Date 03 Dec 2019
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This expanded and revised version of the best-selling Universal Methods of Design is a comprehensive reference that provides a thorough and critical presentation of 125 research methods, synthesis/analysis techniques, and research deliverables for human-centered design.
The text and accompanying photos and graphics of this classic resource are delivered in a concise and accessible format perfect for designers, educators, and students. Information can be easily referenced and utilized by cross-disciplinary teams in nearly any design project.
This new, expanded edition includes updated information on scenarios, secondary research, territory maps, and other chapters. The addition of 25 new chapters brings fresh relevance to the text with innovative design methods that have emerged since the first edition, such as backcasting, behavioral design, horizon scanning, and transition design.
Universal Methods of Designdistills each method down to its essence, in a format that helps design teams select and implement the most credible research methods suited to their design culture.
Key Selling Points: With 25 new Methods added to the book, Universal Methods of Design will be of interest even to those readers who have the original edition on their shelves. Universal Methods of Design illustrates each method with compelling visualizations and case studies. Visuals and text make each method of design comprehensible at a glance.
Key Campaign Activity: Design and education pitches
Trade: Finished Advances
Retail: Finished Advances
Consumer: Include in design academic mailings and emails for course use Pitch to design media such as InVision, Co.Design, Photoshop User, Core77, Visual Arts Journal, Idea, Creative Bloq, Surface Leverage contributor online presences and contacts