Key Selling Points: A natural progression of the “watercolor is for everyone” creative trend for crafters, letterers, and other creatives who want to take the next step and learn how to successfully work with watercolors to embellish and personalize their work. The author’s practical, user-friendly guidance, easy step-by-step instruction, and inspiring yet approachable motifs make learning watercolor fun for artists at all skill levels, especially beginners. In addition to her success as a licensed watercolor artist with many deals to her credit, Ana Victoria Calderon has an appealing and versatile style and authority as a provider of watercolor instruction.  

Key Campaign Activity Leverage author’s social platforms. Facebook: 22k followers,  twitter 3k followers, Instagram: 66k followers, youtube: 26k subscribers Multiple outlets will be interested –  Art and Craft Media, Magazines, Websites and blogs  

Trade:  Finished Advances (PW, ForeWord, Shelf Awareness, Library Journal)  

Retail:  Finished Advances, NetGalley   

Consumer: NetGalley Goodreads giveaway Quarto Knows social media announcement Giveaways at craft blogs and websites Pitch to art magazines and websites for review such as Art Forum, Artsy Leverage author’s social media and influence –encourage book posts and a pre-order campaign. Pitch to art media outlets (advances/DRCs) and email pitch with information and call for requests arts and crafts bloggers for review and giveaways Work with author on events – did a few for Creative Watercolor that were successful Postcards for book