Key Selling Points:  Beautiful and timely picture book with a wonderful message: all we need is each other.  Message of people over things taps into a number of trends: environmentalism, anti screen-time, anti-consumerism.  Combines humor, great characterization and a bold, graphic style. 

Publicity:  Pitch to parenting outlets (online and print) and homeschool media  Pitch to family-focused media like FamilyFun (emphasis on family time)  Targeted outreach to kidlit bloggers and bookstagrammers focused on illustration  Pitch to trade reviewers  Pitch for coverage during Screen-Free Week round-ups (first week in May)  Pitch to screenfree.org for inclusion in official Screen Free Week resources book list (they work with Children’s Book Week) 

Trade & Consumer:  Social media: tee up for Screen-Free Week (first week in May)  Author events in New York (splits time between NYC and London)  Create a family time sell sheet   Giveaway via social media 

School Library:  Outreach to librarian and educator social media networks  Submit for all eligible awards   Promote at School & Library shows   Giveaway in Educator newsletter