Powerful B2B Content

Using Brand Journalism to Create Compelling and Authentic Storytelling

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Pub Date 03 Jan 2020 | Archive Date 30 Jan 2020

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Description

Guarantee your content marketing engages customers, builds trust and converts more, with this unique guide to using brand journalism to enhance B2B content, written by the former television news journalist for the BBC, Sky and ITN, Gay Flashman.

Global audiences are sceptical about advertising content, banner ads and promotional messaging at the best of times. In the B2B space, building an authentic brand is even harder because buying decisions are more complicated and take much longer. Building brand trust and credibility requires time and effort.

Addressing these changes, Powerful B2B Content will help readers understand the importance of building a brand narrative and demonstrates how successful organizations can create brand journalism that has influence and impact.

Using the rigour of journalistic practices to construct content that is developed and crafted with a journalist's sensibility, this book will help any B2B company to ensure its stories are engaging and eye-catching, so they can develop trust and attract the attention of the right audiences.

Building on many years' experience in award-winning newsrooms, Gay Flashman explains:
- What makes a great story?
- What audiences want to hear;
- And shows the most effective ways to deliver it

By demonstrating how to create focused content that is tailored to a B2B audience, this book will help any b2b marketers or communicators to listen, observe and understand their customer's goals, to deliver an experience customers know they can trust.

Guarantee your content marketing engages customers, builds trust and converts more, with this unique guide to using brand journalism to enhance B2B content, written by the former television news...


Available Editions

EDITION Other Format
ISBN 9781789660999
PRICE $34.99 (USD)
PAGES 288

Available on NetGalley

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Average rating from 4 members


Featured Reviews

A top and powerful content!
I highly recommend this book to any professional looking for improving their B2B marketing. Starting from scratch ? Improve your methods ? Modify an existing process? You will find all of the answers in this book.
Well documented and illustrated with a lot of relevant examples, I like using it again and again.

This book is a must have. A qualitative guide to creating B2B brand content people engage with & trust

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