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Powerful B2B Content

Using Brand Journalism to Create Compelling and Authentic Storytelling

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Pub Date Jan 03 2020 | Archive Date Jan 30 2020

Kogan Page Ltd | Kogan Page

Business, Leadership, Finance | Professional & Technical

Talking about this book? Use #PowerfulB2BContent #NetGalley. More hashtag tips!

Description

Anyone developing content in a B2B marketing role, or internal communications e.g. marketing directors, marketing managers, head of marketing, head of corporate communications, head of public relations, brand managers, content editors

Anyone developing content in a B2B marketing role, or internal communications e.g. marketing directors, marketing managers, head of marketing, head of corporate communications, head of public...

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Available Editions

EDITION Other Format
ISBN 9781789660999
PRICE £29.99 (GBP)
PAGES 288

Additional Information

Average rating from 4 members

Featured Reviews

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A top and powerful content!
I highly recommend this book to any professional looking for improving their B2B marketing. Starting from scratch ? Improve your methods ? Modify an existing process? You will find all of the answers in this book.
Well documented and illustrated with a lot of relevant examples, I like using it again and again.

This book is a must have. A qualitative guide to creating B2B brand content people engage with & trust

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Featured Reviews

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