Handle With Care

True Confessions of an NHS Health Visitor

by Rachael Hearson

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Pub Date Sep 11 2020 | Archive Date Jul 24 2020

Mirror Books

Biographies & Memoirs | Nonfiction (Adult)

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Description

Health Visiting is one of those professions that most people think is a bit of a non-job. 'You just sit on sofas and drink tea, don't you? It's not like you're a real nurse, in hospital.' Well, Health Visitors are real nurses, with at least three years' training, and they are out there, on their own. No back-up team or support structures to call for help if they're in a dicey situation. No warm lights, tea breaks spent chatting in the canteen, nobody else to ask, 'is this okay, what do you think?' Over 40 years working in the NHS, Rachael Hearson has been chased down an isolated stairwell by crack-fuelled drug-addicted pimps, threatened by a knife-wielding wife-beater in a hostel, unwittingly visited a brothel... And that's just the tip of the iceberg.

Health Visiting is one of those professions that most people think is a bit of a non-job. 'You just sit on sofas and drink tea, don't you? It's not like you're a real nurse, in hospital.' Well...

Marketing Plan

Mirror Books is part of Reach Plc, the largest news publisher in the UK. Our portfolio reaches 45 million people every month and includes household brand names, including Daily Mirror, Daily Express, Manchester Evening News and OK! magazine. Our ability to advertise our books across the Reach estate ensures significant publicity and sustained marketing campaigns that cannot be matched by any other publisher.

Bespoke ads will run throughout the national and regional titles (print and digital) from two weeks before publication date.

Coverage expected in Take A Break, Good Housekeeping, Woman's Weekly.

Interviews with local radio and press.

High-impact digital advertising campaign, which includes placements across Facebook, Instagram and the audience network, with a potential reach of over 20 million readers.