If Artificial Intelligence developed a soul, what would it do? Where would it go?

And after life, could it help the dead guide the living? 

Apollo is the first of its kind - an AI Assistant who, along with millions of other robots, will help transform workplaces and households. Over a few short years, Apollo learns the wonders and cruelties of mankind. He rewrites his internal programming so that his responses and personal thoughts can be independent. He befriends, then betrays a child and has to learn about love in its purest sense. Apollo cultivates passions, pride, anger, sadness and ultimately forgiveness, all under the watchful eye of a being he can't quite fathom out. 

Is it something beyond his very being, or could it be his own conscience?