RAW

real talk for small business

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Pub Date 13 Jan 2021 | Archive Date 20 Oct 2021

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Description

Scott and Sally Tulloch launched their natural, hand-made muesli company - Farmer Jo – in 2010 from their family home.

They began making natural product by hand in their kitchen and taking it to Farmers Markets.

Ten years later, they have achieved a multi-million-dollar turnover, distribute nation-wide, and export globally.

Their story, told in Scott’s raw ‘no bullshit, get real’ voice, this is the book you need to launch your business and break free. Scott explains:

· Why your mind is your most powerful tool

· Generating business ideas

· The importance of lifestyle, wellbeing, and confidence

· Taking a risk

· Managing fear

· Why failure is good

· Thinking big, exporting globally (even for small business)

· Challenging and changing your chosen market

· Giving back by mentoring others

The book is written by Scott together with his friend Gerry O’Sullivan.

After a career in business, Gerry reinvented himself as an author. His best-selling novel ‘Gangsters of Shanghai’ is currently optioned as a major international TV series.

Scott and Sally Tulloch launched their natural, hand-made muesli company - Farmer Jo – in 2010 from their family home.

They began making natural product by hand in their kitchen and taking it to...


Advance Praise

"Such a great read! For anyone interested in starting a business or running a small business this book has so much gold to learn from and be inspired by." - Amazon.au reader review 

"Such a great read! For anyone interested in starting a business or running a small business this book has so much gold to learn from and be inspired by." - Amazon.au reader review 


Available Editions

ISBN 9780987451743
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Available on NetGalley

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Average rating from 2 members


Featured Reviews

I’ve read a few ‘how to’ books on running your own business. Many are full of corporate speak and are Fr from reality. Scott & Gerry provide a refreshingly honest take on their experiences. Having my own business I have stagnated over the past few months. My indecision has been challenged by their views, and I have taken some of their concepts to work within my own business. Overall a very easy read, informative and inspiring.

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I love books about entrepreneurs and their true stories. This book is one of them. Such stories show real life examples, creativity of approaching business problems and advice of those who made it. This book is written in an easy and try to life way and that's the beauty of it. I have enjoyed every page and do recommend everyone to devote time reading it.

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