Scott and Sally Tulloch launched their natural, hand-made muesli company - Farmer Jo – in 2010 from their family home.

They began making natural product by hand in their kitchen and taking it to Farmers Markets.

Ten years later, they have achieved a multi-million-dollar turnover, distribute nation-wide, and export globally.

Their story, told in Scott’s raw ‘no bullshit, get real’ voice, this is the book you need to launch your business and break free. Scott explains:

· Why your mind is your most powerful tool

· Generating business ideas

· The importance of lifestyle, wellbeing, and confidence

· Taking a risk

· Managing fear

· Why failure is good

· Thinking big, exporting globally (even for small business)

· Challenging and changing your chosen market

· Giving back by mentoring others

The book is written by Scott together with his friend Gerry O’Sullivan.

After a career in business, Gerry reinvented himself as an author. His best-selling novel ‘Gangsters of Shanghai’ is currently optioned as a major international TV series.