"Saumya Roy's gorgeous Castaway Mountain is a remarkable feat of immersive reporting and story-telling, a deeply-felt exploration of ideas, and a gripping chronicle of the fates of the garbage-pickers of Mumbai; Roy immerses you so deeply in her characters' lives and physical environment that at times I felt I was experiencing them myself. I loved this book." – Suzy Hansen, author of Notes on a Foreign Country

"Roy has a journalist's unflinching eye, a poet's talent for detail, and a radical sense of empathy that illuminates this account of the people who live on the Deonar garbage mountains. Urgent as a thriller, yet lingering in its unforgettable portraits of life, love and death, Castaway Mountain deserves every accolade. A stunning achievement." – Kiran Desai, Booker Prize Winner, author of Inheritance of Loss.

"It is rare that a book is a deeply moving love story with unforgettable characters while also illuminating a country and a culture. Saumya Roy’s book is a riveting love story set in the harrowing world of life as a trash picker on Mumbai’s garbage mountain. Read it for a most delicious story, read it to understand India, read it to know what it is like to grow up in extreme poverty in the shadow of enormous wealth. If you read one book about India, read this one." – Geeta Anand, Pulitzer Prize-winning journalist and author of The Cure 

"A terrific and thrilling book about people who are trapped in the gravitational force of a garbage mountain in Mumbai. What a delightful and powerful experience it is to read a good book about India." – Manu Joseph, author of Serious Men

National media campaign including print, radio, and online coverage

Pitch for feature stories, profiles, bylined pieces, and op-eds by the author to major publications

Podcast and TV feature campaign--Living on Earth (PRI), Radiolab (WNYC), Rough Translation (NPR), The Take (Al Jazeera), Democracy Now!, PBS NewsHour, VICE, 60 Minutes, The Polis Project

Multi-month social media prepublication campaign on Astra House's Twitter, Facebook, and Instagram

Highlight in Astra House newsletters and on website

Digital marketing/publicity campaign including features and reviews

Targeted outreach to organizations and media that focus on human rights, environmental issues, international relations, poverty

Bookseller outreach, with special focus on politically engaged and international-issues-focused bookstores

ARC giveaways on Goodreads and NetGalley

Library marketing

Academic outreach: international studies, narrative nonfiction, environmental policy, and human rights departments

Targeted #Bookstagrammer outreach