A no-nonsense brand toolkit for small businesses
by Lucy Werner; Hadrien Chatelet
This title was previously available on NetGalley and is now archived.
Pub Date 07 Sep 2021 | Archive Date 13 Sep 2021
Brand Yourself walks you through everything you need to know about creating a business brand, from brand strategy to picking out fonts, building your personal brand and affordable creative tips to make an impact with your business. Packed with practical exercises, examples and industry hacks and supported by an extensive interactive playbook online, this is the essential guide for business owners on a budget. Build a brand that stands out and that connects with the people you want to reach.
Lucy Werner is founder of The Wern, a PR and branding consultancy, She is also author of the bestselling Hype Yourself and a publicity expert who is a speaker, lecturer and course creator.
Hadrien Châtelet is the creative director of The Wern and leads the design arm of the business. He is also cofounder of Lucy’s two children and they work together in their garden in east London.Together they have over 30 years’ industry experience and have taught thousands of entrepreneurs how to stand out and find success.
Available on NetGalley
Average rating from 6 members
This is a short book but that does exactly what it says. It gives you help and advice on creating a brand for a small business and there's lots of exercises to help you get that done. I have a small etsy shop and the book gives some interesting insight on the differences between a brand and simply having some colours & a logo. I've learnt a lot from it. A really good book
This truly is a toolkit that offers extremely practical and valuable guidance. I found Brand Yourself to be an extremely generous and comprehensive guide. As a person who is always considering starting a brand (who isn’t these days) I found this to be a one stop shop and I took COPIOUS notes as I worked my way through. The book is broken into 5 main sections: - How to compile your brand strategy - what is branding and how do you harness it? - How to build your brand toolkit - the practical pieces like mood board, logo, fonts, etc. - Personal brand - how to think of yourself like a micro publication - Low budget for big impact - who wouldn’t find value in this! - How to brief your brand - how to work with partners and when Overall, I found this incredibly useful. I enjoyed the examples used, the hacks, and the highlights of the professionals in the branding space. I would encourage anyone thinking about building a brand to pick up this book!
This book was INCREDIBLY helpful to me as a beginning graphic designer. I specialize in logo work and although my creative, artistic brain can often get me started, I often struggle to put my ideas in fresh, innovative ways to help a brand come to life. I love how structured this book was and it is incredibly easy to understand. A must-read for anyone starting off in branding!
A practical book, with introductory tips for people setting up a business. The beauty of branding, though, is that you can use it toward branding yourself (as silly as that sounds) and branding individual product lines. I recommend this book for those who want to know the basics around branding and promotion!
Starting a business? Start with this book because it explains exactly how to build you company's brand from scratch including colors, fonts, logos, vision, mission, purpose, etc. It is important to do this right from the beginning of your startup journey. Cherry on top is your personal brand. When you are a CEO of your startup, your personal brand is closely connected to your company's brand. You will find out how to work on it too.