Ideas, Influence, and Income
Write a Book, Build Your Brand, and Lead Your Industry
by Tanya Hall
Narrated by Carol Grace Anderson
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Pub Date 05 Oct 2021 | Archive Date 09 Nov 2023
Greenleaf Audiobooks, Greenleaf Book Group Press
A comprehensive guide to writing, publishing, and launching your book--and monetizing your content
Are you considering writing a book to boost your visibility and credibility? Or just trying to figure out how to use the book you already have to build more influence and income?
No matter where you are in the process, Ideas, Influence, and Income is your field guide to using a strategic and successful publishing experience as the groundwork for a larger plan to monetize your content.
Designed for experts and thought leaders and written by Greenleaf Book Group CEO Tanya Hall, this book will teach you how to
- Get clarity on your message and audience
- Develop your manuscript and choose a publishing option
- Build your author platform and presence through social media, publicity, influencer marketing, and partnerships
- Launch your book with the bang that it deserves
- Use the content you've developed to create new income streams beyond the book
These are the tools and strategies Hall has used to launch the 1000+ titles represented by Greenleaf Book Group, an independent publishing company that has made the Inc 500/5000 Fastest Growing Companies in America list seven times.
A book is the holy grail of content marketing, and approaching it strategically from the outset ensures a return on the time, energy, and money behind it. Ideas, Influence, and Income is a must-have resource for authors seeking a smarter way to get the most out of publishing.
''Tanya Hall, the CEO of Greenleaf Book Group, contributes a useful how-to for turning one's idea for a book into a marketable and profitable product.''
''Whether you have just the spark of an idea for a book or you're midway through publishing, you'll learn something new from Ideas, Influence, and Income.''
--MARSHALL GOLDSMITH, author of the #1 New York Times bestseller Triggers
''Tanya Hall is a master at helping authors succeed. In Ideas, Influence, and Income, she shares all her wisdom, giving readers a full-blown publishing game plan. Take advantage of this opportunity to pick her brain.''
--SHEP HYKEN, New York Times best-selling author of The Amazement Revolution
''Tanya Hall is a true thought leader in the publishing industry. Today, anyone can publish a book, but Hall's framework helps authors get the most out of the process. With the pillars of that framework, Ideas, Influence, and Income, Hall shows authors how they can use their own book to grow their brand and to improve business results.''
--FAUZIA BURKE, president of FSB Associates and author of Online Marketing for Busy Authors
Average rating from 17 members
"Ideas, influence and income" is a guide on how to market the book ideas we might have. As an author, I found the book covered very important topics that need to be taken into account, particularly if the authors plan on doing most of the planning and work themselves.
Having studied the market a lot, I noticed that all of the things I was already aware of were mention. So despite not being the parts of the book that taught me the most, I think they are very important for people who are starting to plan how to market their project. Some other aspects mentioned I hadn't thought of before.
Even though this book focuses more on non-fiction projects, I think many of the tips can be applied to fiction writing and publishing as well.
The narrator was brilliant and made the book very easy to listen to and to understand,
I am reviewing a preview of Ideas, Influence and Income by Tayna Hall for netgalley.com. I only heard a snippet of the book, I am hoping to hear the rest of the book when it comes out. I wasn’t as pleased with the narrator, but I could get through the book. I feel the concept is good since everyone is trying to get published or offering to publish you. The metaphors did not seem to connect.but, other than that I feel the concept will work. She uses repetitiveness which helps people, she also makes it easy to understand and follow. As far as a preview this has tweaked my interest and even though I am not publishing I would like to finish the book when it comes out, I might learn something about branding and financing both of which I am interested in. I also occasionally work in social media. So this is a book I would recommend for this fall to curl up with.. Definitely a two thumbs up for the subject. .
Designed to support thought leaders who want to write and promote a book, Tanya Hall takes the would-be writer from the basics they need to know before they even start typing all the way through the writing and publication process, making sure to spend a fair amount of time throughout talking about how those choices will affect promotion and the ability of the book to build their brand.
The first few chapters help the writer to build a strong foundation, discussing issues of fear and feedback, deciding what to write, and making some important decisions regarding the content of the book as well as your goals for publication.
The next few chapters look at the writing process in -depth, helping the reader to identify who they’re writing for, what they know and what they don’t, what to share with them, how to structure that content, and how to speak to their needs and interests.
Hall goes deep into how to actually get the writing done and speaks with the voice of experiencing, guessing what would-be writers may rebel against and sharing the facts - and real life case studies - that supports her advice. When it comes to rights, contracts, and sales, she makes sure that the proud author gets what they deserve and knows how to handle the nitty gritty of the worldwide publication process.
Because thought leaders deal with different struggles than the average writer - such as hiring editors and ghost writers, how and when to use past content, and how to use the book to pivot in the marketplace, plus contractual details and possibilities across formats - there is a lot of advice that goes beyond the usual “how to get published” book.
As a writer, I’ve read my fair share of books designed to support authors in the writing and publication process, and the slant of Hall’s new book is not only unique to those in the business space but detailed enough to provide the needed help and support without being overwhelming. Even those who are not necessarily representing a brand will find a great deal of helpful advice about the options available in the traditional publishing process, as well as what to expect and what to avoid, Highly recommend this for all writers interested in traditional publishing, but those who have a brand presence will find it useful from start to finish.