Sweet Success

A Simple Recipe to Turn your Passion into Profit

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Pub Date 08 Nov 2022 | Archive Date Not set

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For the first time ever, founder of Sprinkles cupcakes, Candace Nelson, is sharing the recipe for success in her new book, Sweet Success. She will walk you through the steps she took to build a globally beloved brand, so you can do it too. Although she deals in frosting, there’s no sugarcoating here. Candace pushes back the kitchen door to reveal mistakes, misses, and lessons learned the hard way. Readers will learn how to:

  • Obtain the key ingredients to any successful business
  • Craft the mindset of an entrepreneur
  • Learn the secret recipe for packaging a product for profit
  • Turn kitchen experiments into top selling products
  • Cultivate a community of brand evangelists
  • Step into a personal brand to amplify the business
  • Know where to put marketing dollars most effectively
  • And much more.


In a time of unprecedented disruption and innovation, people are rethinking career and professional purpose. It’s never been a better time to start a business. Sweet Success dispels the myth that entrepreneurship is reserved for an elite few and is a must-read for anyone with a passion needing a place to start or a push along the way.

At a career crossroads, instead of going to business school like her peers, Candace Nelson reflected on what she really wanted to do—and did what nobody, including Candace herself, would have expected. She poured her passion and life savings into creating the world’s first cupcake bakery. Today, Sprinkles Cupcakes and its Cupcake ATMs have become a globally recognized brand, celebration mainstay and inspiration for entrepreneurs everywhere.


For the first time ever, founder of Sprinkles cupcakes, Candace Nelson, is sharing the recipe for success in her new book, Sweet Success. She will...

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ISBN 9781400231508
PRICE $28.99 (USD)

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Average rating from 8 members

Featured Reviews

[arc review]
Thank you to NetGalley and Harper Collins Leadership for providing an arc in exchange for an honest review.
Sweet Success releases on November 8

I really enjoyed this! I've always been interested in marketing and entrepreneurship — pair that with an already existing culinary degree — this was told through language that was relatable and familiar to me, making this easy to digest and visualize.

The step by step processes were clear to follow, and the recaps through "food for thought" and "hot top" added cohesiveness.

Integrating examples of other successful brands and companies that most people are exposed to on a regular basis added a nice element and helped to paint a wider picture. At times, there might have been too much focus on brands other than "Sprinkles" - I personally didn't mind it since it allowed me to understand on a deeper level, however, if a reader came specifically for the "Sprinkles" success story, I can see where they might lose some interest.

All in all, this was a great read. Having already been familiar with the Sprinkles company and products such as the Cupcake ATM prior to reading, it made the experience even more enjoyable.
The addition of illustrations throughout really brought it to life and added a touch of whimsical.

"As you preheat your oven, gather your ingredients, and prepare your recipe, remember that the convection fans of reality may blow your passion sideways as it rises. But as long as you keep your trays spinning, your dreams will bake to perfection, and you will reach your very own sweet success."

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I love a Sprinkles cupcake and I was a fan of Candace’s podcast while it was airing. This is a behind the scenes peek at how she made her company a success; she shares everything she learned along the way. It felt thorough and candid: she did mince words for how hard it was to be an entrepreneur. But she also made sure this was a fun, engaging read. I hope she plans on writing more books or cookbooks!

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In an interview, Nelson said one motivation for writing the book was the high number of requests for guidance she receives. With limited time to give one-on-one advice, Nelson resolves the supply/demand dilemma in book form. In this worthwhile read, she narrates her story of "sweet success" to educate and encourage the widest audience of aspiring entrepreneurs.

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This book is part instructional and part biographical. It focuses on baking of course. However much of the information can be applied to a variety of small businesses.

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