The Mother Load

Surviving the Daily Grind Without Losing Your Ever Loving Mind

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Pub Date 18 Apr 2023 | Archive Date 30 Apr 2023

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Description

Beloved author and blogger Meredith Ethington shares her experiences, heart, and wisdom for mothers everywhere in her newest book, The Mother Load

Taking an honest look at her own journey as a mother, Ethington presents pieces of advice for each moment of motherhood—the good, the bad, the ugly, and every part of the in-between. Filled with raw, honest anecdotes, Ethington’s portrayal of motherhood is fully transparent—at times humorous, at times painful—never shying away from the tougher subjects of motherhood that may often get pushed under the rug. While motherhood may often feel like an uphill battle, Ethington is here to guide mothers inward, where they are encouraged to reflect upon their own journeys as mothers. Ethington’s book provides readers with insights on topics such as:

  • Nurturing yourself and caring for your mental health
  • Letting go of the idea of a “road-map” for motherhood
  • Practicing gratitude 
  • Releasing expectations 
  • Prioritizing authenticity over perfection

Ethington draws from her own experience to present the lessons she has learned along the way, including the importance of self-care, balance, and grace amidst the busy day-to-day routine of many mothers. With Ethington’s poignant, vulnerable perspective on motherhood, mothers everywhere will be encouraged that the load they carry is one they never have to carry alone.


Beloved author and blogger Meredith Ethington shares her experiences, heart, and wisdom for mothers everywhere in her newest book, The Mother Load

Taking an honest look at her own journey as a...


Marketing Plan

  • National print and digital media campaign 
  • First book debuted at #1 in online retail for motherhood books
  • Promotion at FilterFreeParents.com
  • Social media marketing to audience of over 650K across social media platforms
  • Pitching news and media outlets - That’s Inappropriate, The Every Mom, and What the Fresh Hell podcast
  • Local media campaign in author’s local market of Salt Lake City, Utah
  • In-store and virtual author events and speaking engagements
  • National Trade and Consumer advertising
  • Early reader copies mailed to select media and influencers
  • Digital ARC distribution via NetGalley and Edelweiss
  • National print and digital media campaign 
  • First book debuted at #1 in online retail for motherhood books
  • Promotion at FilterFreeParents.com
  • Social media marketing to audience of over 650K across social...

Available Editions

EDITION Paperback
ISBN 9781947297647
PRICE $18.95 (USD)
PAGES 256

Available on NetGalley

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