Family Reins

The Extraordinary Rise and Epic Fall of an American Dynasty

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Pub Date 01 Aug 2023 | Archive Date 15 Aug 2023

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Description

The story of the iconic Anheuser-Busch dynasty, written—for the first time—by a Busch heir.

As an heir to the Anheuser-Busch company and fortune, Billy Busch was raised on the real stories of how his family built one of America’s oldest and most iconic brands. Since the company was formed almost 150 years ago, the Busch family, their beer, the famous Clydesdales in their advertising, and even their style of business have become a symbol of the American dream—that not-so-outdated belief that hard work, grit, and a positive can-do attitude make anything possible.

Growing up on the family’s ancestral estate as a prince to the King of Beers, Billy lived a life only kids could dream up—living in an amusement park, traveling by private rail car and yacht, and playing with his pet elephant, Tessie. But as he grew up, he realized that the Busch family legacy was not just wealth and privilege. With no separation between family and business, Billy’s father—more boss than dad—continued the tradition of preparing the next generation for corporate leadership, with high and exacting standards for his children. For Billy, all of this, combined with a dysfunctional family environment, was all too normal.

Family Reins tells the story of a legendary American family, their rise to power, and their fall from grace through poisonous infighting, succession struggles, and a seemingly endless string of tragedies, scandals, and loss.

The story of the iconic Anheuser-Busch dynasty, written—for the first time—by a Busch heir.

As an heir to the Anheuser-Busch company and fortune, Billy Busch was raised on the real stories of how his...


A Note From the Publisher

Billy Busch is the founder of the Busch Family Brewing & Distilling Company and an heir to the Anheuser-Busch multi-billion-dollar fortune. He is the proud father of seven children and stars with his wife in the MTV reality series The Busch Family Brewed. A graduate of St. Louis University, he played professional polo, winning the US Open polo tournament. He and his wife, Christi, a film producer and head of Busch Productions, live on their seven-hundred-acre estate in St. Louis, Missouri.

Billy Busch is the founder of the Busch Family Brewing & Distilling Company and an heir to the Anheuser-Busch multi-billion-dollar fortune. He is the proud father of seven children and stars with his...


Advance Praise

“While raised in glamorous surrounds, Busch always felt that his father was really his boss, prepping him for a corporate leadership role to come. Here he tells a story of family, destructive infighting, and making his own life.”

Library Journal


“While raised in glamorous surrounds, Busch always felt that his father was really his boss, prepping him for a corporate leadership role to come. Here he tells a story of family, destructive...


Marketing Plan


  • Riveting new memoir from Billy Busch sharing exclusive details of the iconic Anheuser-Busch dynasty, written—for the first time—by a Busch heir.
  • Billy Busch is the Founder of Busch Family Brewing & Distilling Company and an heir to the Anheuser-Busch multi-billion-dollar fortune.
  • National publicity campaign with high-profile television, newspaper, magazine, and podcast coverage – including Fox Nation’s American Dynasty, etc.
  • National reviews campaign
  • National digital and print advertising campaign
  • Bookseller and library trade show marketing
  • Social media campaign
  • Mailing to influencers on TikTok, Instagram, and YouTube


  • Riveting new memoir from Billy Busch sharing exclusive details of the iconic Anheuser-Busch dynasty, written—for the first time—by a Busch heir.
  • Billy Busch is the Founder of Busch Family...

Available Editions

EDITION Hardcover
ISBN 9798200798827
PRICE $27.99 (USD)
PAGES 242

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Average rating from 4 members


Featured Reviews

I very much enjoyed this book that Billy Busch wrote about his life. I really did not know much about his family prior to reading it. He describes a very "rich" childhood in which he had household staff and access to an entire zoo right in his back yard. However, his childhood was also completely bereft of any emotional attachments to family. As a young child he felt that his life was "magical" but over time he begins to realize how horrific it really is. The good news is that he finds a great woman to marry and he has devoted his life to raising his children differently. This book even prompted me to watch a few episodes of his reality show as well.

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This was a thoroughly enjoyable book to read. It's nice to see how the other half lives. The good news on this is that it wasn't trite.

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You are about to enjoy a fascinating, deeply personal, and revealing recounting of the family and the brand we all thought we knew. It's not just behind the scenes and tell-all, but a journal into the world and lives of one of the most powerful families in America, how they go there, how they survived business and personal tragedies, and how they dealt with the realities of life. The story spans four generations and two continents, but I know you will get to know Billy Busch as if you have known him all your life. Enjoy!

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