The Invisible Hotel
A Novel
by Yeji Y. Ham
This title was previously available on NetGalley and is now archived.
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Pub Date Mar 05 2024 | Archive Date Mar 12 2024
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Description
“A surreal, riveting, keep-the-lights-on masterwork of horror . . . I will be haunted by this book for years to come.” —Kim Fu, author of Lesser Known Monsters of the 21st Century
I know this place. The room is too dim to see clearly. It smells like the bones.
Yewon dreams of a hotel. In the hotel, there are infinite keys to infinite rooms—and a quiet terror she is both eager to understand and desperate to escape. When Yewon wakes, she sees her life: a young woman, out of her job at a convenience store, trapped in the tiny South Korean village of her birth, watching her mother wash the bones of their ancestors in their decrepit bathtub. Every house has them, these rotting and fragmented ribs, tibias, and femurs, whose constant care and persistent stench serve as reminders of what they have all lost to the Forgotten War that never seems to end.
Now Yewon’s brother is stationed near the North Korean border, her sister has experienced a life-changing tragedy, and her mother is overwhelmed by anxiety, her health declining. When Yewon begins to drive a local woman named Ms. Han, a mysterious and aging North Korean refugee, to visit her brother at a distant prison, Yewon’s dreams intensify. As the line between reality and illusion slowly begins to blur, Yewon is led to an unsettling truth about her country’s collective heritage.
A work of literary horror in the gothic tradition, The Invisible Hotel is a startling, speculative tale of a woman in crisis and in stasis, and a country’s shifting identity in the long afterlife of the Korean War.
I know this place. The room is too dim to see clearly. It smells like the bones.
Yewon dreams of a hotel. In the hotel, there are infinite keys to infinite rooms—and a quiet terror she is both eager to understand and desperate to escape. When Yewon wakes, she sees her life: a young woman, out of her job at a convenience store, trapped in the tiny South Korean village of her birth, watching her mother wash the bones of their ancestors in their decrepit bathtub. Every house has them, these rotting and fragmented ribs, tibias, and femurs, whose constant care and persistent stench serve as reminders of what they have all lost to the Forgotten War that never seems to end.
Now Yewon’s brother is stationed near the North Korean border, her sister has experienced a life-changing tragedy, and her mother is overwhelmed by anxiety, her health declining. When Yewon begins to drive a local woman named Ms. Han, a mysterious and aging North Korean refugee, to visit her brother at a distant prison, Yewon’s dreams intensify. As the line between reality and illusion slowly begins to blur, Yewon is led to an unsettling truth about her country’s collective heritage.
A work of literary horror in the gothic tradition, The Invisible Hotel is a startling, speculative tale of a woman in crisis and in stasis, and a country’s shifting identity in the long afterlife of the Korean War.
Marketing Plan
Trade Outreach
- Early ARC mailing to Yeji's contacts in the literary community, authors critics and reviewers
- Netgalley and Edelweiss promotion
- Submission to trade publications (Publishers Weekly, Booklist, Library Journal, Kirkus, and Shelf Awareness) for pre-pub reviews
- Early reads campaign, including a premium Goodreads galley giveaway and a galley mailing to book influencers with editor letter
- Explore regional advertising to reach booksellers who loved Monstrilio and comp titles
Media Strategy
- Most anticipated and seasonal previews: pitch to outlets that publish most anticipated books of the year and summer reading round-ups, including Vulture, Esquire, Vogue, Elle, Lit Hub, TIME, The Millions, Goodreads, Oprah Daily, People, and Entertainment Weekly
- Review coverage at literary, horror, Asian, general interest publications including ??Electric Literature, Lit Hub, Vulture, Interview Magazine, BOMB, New Yorker, Esquire, Bookforum, and NYTBR
- Pitch interview with a high-profile author such as Alex Chee or Carmen Maria Machado in literary publication with an artistic bent like BOMB or Interview Magazine
- Podcast and radio interviews including NPR's Code Switch, Weekend Edition, Get Booked, Debutiful, Book Riot, Spooked, and Books in the Freezer
Consumer Marketing
- Partner with surreal horror clubs or groups on Reddit, Discord, and Letterboxd through giveaways or author features
- BookTok campaign, partnering with select creators on paid posts as well as wide influencer mailing with curated gift box
- Organic social media posts with creative content on Zando channels, including evocative imagery of the hotel and world of the book (Instagram, TikTok, Facebook, and more)
- Outreach to Korean and Korean American organizations, book clubs, and influential people
- Consumer email blast to Zando's list of subscribers, re-targeting those who opened our Monstrilio emails
Advertising
- Instagram paid advertising
- TikTok paid advertising
- Bookshop campaign
Events
- Select indie bookstore events, pitch to festivals
- Virtual events with high-profile authors
Available Editions
| EDITION | Other Format |
| ISBN | 9781638931379 |
| PRICE | $28.00 (USD) |
| PAGES | 320 |
Available on NetGalley
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